Manufacturing Momentum: Helping Creates What Selling Never Can
One of the most common questions in business is, "How do we create momentum?"
Many people immediately think about sales promotions, incentives, advertising, or inventory. While those things certainly have their place, the strongest and most sustainable momentum comes from something much simpler:
Help first. Sell second.
A recent customer experience shared with us perfectly illustrates this principle.
In 2024, a customer purchased a used competitive-brand boat and shortly afterward began experiencing electrical issues. He brought the boat to his local Centurion and Supreme dealer, Hillside Powersports, looking for help.
The easy response would have been to say, "Sorry, we don't work on those boats."
Instead, Hillside took a different approach.
They were honest about their limitations, explaining that they didn't typically service that particular brand because of limited schematics and support information. But rather than sending the customer away, they took the time to help him understand his options, diagnose what they could, and guide him through the situation.
At the time, the customer lived in a remote area. Hillside was already a 40-minute drive away, and the nearest dealer for his boat brand was much farther. A major repair could have meant losing valuable weeks—or even months—of boating during peak season.
During that conversation, Hillside wasn't focused on making a sale. They were focused on helping a boater solve a problem.
As they discussed possible solutions, they also helped the customer understand what ownership would look like with a Centurion or Supreme. They explained how local service, parts support, and dealer relationships could simplify ownership and maximize time on the water.
The result?
The customer left with a new Supreme ZS232.
But the story doesn't end there.
After a season of ownership, he began looking at other premium boats. He spent time researching competitors, talked with other dealerships, and considered several alternatives.
Throughout the process, Hillside's approach never changed.
According to the customer, Travis at Hillside consistently focused on understanding what was important to his family rather than trying to push him into unnecessary upgrades or a quick transaction. He answered questions honestly, researched concerns thoroughly, and provided transparent information—even when it required additional work on his part.
The customer went so far as to compare information from multiple dealerships and repeatedly found that Travis's guidance aligned with what he heard elsewhere.
That consistency built trust.
When Hillside showed the customer a Centurion Ri245, the boat immediately captured his attention. The features, performance, and design checked every box he was looking for.
But what ultimately drove the decision wasn't just the boat.
It was the confidence he had in the dealership.
The customer described Hillside as honest, responsive, and dependable. He felt prioritized, supported, and valued. He trusted that they would be there after the sale just as they had been before it.
That trust led him to purchase the Ri245.
More importantly, it transformed him from a customer into a loyal advocate for the Centurion brand.
Value Creates Trust. Trust Creates Momentum.
There is an important lesson here for every dealership.
Momentum isn't manufactured by pushing harder.
It's manufactured by creating value.
When we help customers solve problems, we create value.
When we take time to educate rather than persuade, we create value.
When we prioritize long-term relationships over short-term transactions, we create value.
And when customers experience that value consistently, they begin to trust us.
Trust is what turns shoppers into buyers.
Trust is what turns buyers into repeat customers.
Trust is what turns customers into ambassadors who share their experiences with friends, family, and fellow boaters.
That's momentum.
Every dealership wants more leads, more referrals, more repeat business, and stronger customer loyalty.
The path to all of those outcomes is remarkably simple:
Help first. Sell second.
Because while products may bring customers through the door, it is trust that keeps them coming back.
And trust is built one helpful interaction at a time.
Amy Mauzy
Vice President, Marketing and Brand Direction
Lone Star Power Sports Hosts “Ride With a Pro Day” in Amarillo, TX
Team Centurion spent the weekend doing what they enjoy most; sharing a passion for wake surfing and helping create experiences that bring people together on the water. Lone Star Power Sports hosted the “Ride With a Pro Day,” bringing together families from all around West Texas. Throughout the event, participants had the opportunity to meet new people, ride alongside our athletes, and spend time developing both skills and confidence behind a 2026 Centurion Ri245 and Ri265.
Among those participating were Team Centurion athletes Luke Hutcherson and JB O’Neill and Team Manager Ken Scribner, who helped create an environment where progression and community naturally went hand in hand. Riders spent time working on new tricks and improving existing skills, while also experiencing the supportive atmosphere that continues to define the water sports community.
The weekend got off to a meaningful start as Ken and the team met Bill Ryan, 40 year United States Air Force Veteran at Lone Star Power Sports. Bill was leading a motorcycle ride and made a pit stop at the dealership. In recognition of his service, a Centurion challenge coin was presented, setting the tone for a weekend rooted in both appreciation and connection. A challenge coin is a custom-made token displaying a group's emblem. Popular among troops, police officers, and firefighters, these coins are given out for special achievements or to show team membership, symbolizing shared pride and deep camaraderie.
The weekend of surfing kicked off on Ute Lake in New Mexico with retired Texas Game Warden Matt Marshall. Matt, who served for 34 years on a search and rescue dive team, and his family, were the first participants on the boat. After his session, Matt was presented with a challenge coin in true Centurion S2S fashion. As the day continued, families cycled through session after session, each experiencing the combination of top-tier waves and hands-on coaching from the Team Centurion athletes.
What stood out most was the shared excitement, from first-time riders finding their footing to the reactions when pro-level tricks were demonstrated right behind the boat. For many in attendance, it was the first time witnessing that level of riding firsthand, drawing attention from others on the lake who gathered nearby to watch. While the water temperatures may have been on the cooler side, the energy never slowed, and riders stayed eager to make the most of every moment on the water.
On Sunday, the team made their way to Lake Tanglewood, a private golf and lake community just west of Amarillo and near the gateway to Palo Duro Canyon, the second largest canyon in the United States. Continuing the momentum from the day prior, families once again rotated through unforgettable sessions both on and behind the boat. By the end of the weekend, more than 20 families across West Texas had shared in the experience leaving with new skills, lasting memories, and a deeper connection to the sport.
For participant Gavin, the weekend included time on the water working on his 360 and several other foundational tricks. While progression was an exciting part of the experience, the moments that stood out most extended beyond landing new maneuvers.
“I always enjoy sharing this sport with others! This weekend was a great opportunity to meet new people that share a similar passion for wake surfing. I was able to ride with many families,” says Luke Hutcherson, Team Centurion athlete. “One in particular was Gavin and his dad, Derek. Gavin and I worked on his 360 and a few other fundamental tricks. Derek told me that he and Gavin spend most evenings out on the water after school. This reminded me of my dad and I. We spent most evenings after school and countless hours out on the water together. A lot of my favorite memories with my family were on the lake spending quality time together. What I enjoyed most about this weekend was being able to see several families that all share similar experiences as mine.”
The weekend served as another reminder that while progression behind the boat is rewarding, some of the most meaningful moments in water sports come from the connections built and memories created along the way.
“The best part of coaching isn’t the ride, it’s watching someone light up when it finally clicks,” said JB O’Neill, Team Centurion athlete.
President's Letter - May DNL
As we head into the heart of boating season, I just wanted to take a moment to say thank you for the continued partnership, effort, and belief in the Centurion and Supreme brands. The energy and momentum we are seeing across the network right now is exciting, and our entire team is fired up about where we are headed together.
Over the last several weeks, our teams have been heavily focused on finalizing Model Year 27 pricing, product strategy, operational improvements, and overall dealer support initiatives. I can honestly say I feel better about the alignment and collaboration within our company than I have in a long time. There is a lot of positive momentum happening behind the scenes, and the end goal remains simple: build great boats, support our dealers, and continue creating products customers are excited to own.
We also understand the realities of today’s market. Customers are being thoughtful with their purchasing decisions, which means it is more important than ever that we continue working together to create value, maintain a strong retail experience, and help drive excitement around the brands. Our goal with MY27 was to be thoughtful and strategic while making sure our dealers are in the best possible position to compete and sell successfully.
On the product side, we are extremely excited about where things are headed. There is a ton of passion and effort going into the next generation of Centurion and Supreme boats. From design, to functionality, to overall fit and finish, our teams are pushing hard to continue improving every detail. We are not interested in standing still, and I think you will continue seeing that reflected in the products coming down the pipeline.
Operationally, the factory continues making improvements focused on quality, consistency, and overall customer satisfaction. We know the ownership experience matters just as much as the initial sale, and our teams are continuing to work hard to improve processes across production, customer service, warranty, and parts support.
Most importantly, thank you for everything you do representing our brands every single day. We recognize that none of this works without great dealers, great teams, and great relationships. We appreciate the feedback, the honesty, the passion, and the partnership.
We are excited for the rest of the season and even more excited for what’s ahead.
God Bless,
Daniel Indelicato
President – Centurion & Supreme Boats
Value → Trust → Momentum
In the premium towboat segment, “value” is often reduced to more features for the price. But that’s not real value. Real value is personal. It’s defined by what matters most to each individual customer.
The real question isn’t, “Which boat has the most bang for the buck?” It’s, “Which boat delivers the most meaningful experience for this specific customer—at this price?”
Our job isn’t to sell boats. Our job is to understand what each customer values most, then match them with the boat that delivers it. When we do that—when a customer feels understood and properly matched—we earn something far more powerful than a sale: we earn trust. Trust creates momentum.
Too often, we unintentionally project our own preferences onto the customer.
-We assume:
-They want the biggest wave
-The most advanced surf system
-The same things we value So we lead with wake surf performance…before we understand what actually matters to them.
-But not every customer is buying a surf wave. Some are buying:
-Family time
-Ease of use
-Ride quality in rough water
-Luxury and comfort
-Simplicity and reliability
The shift is simple—but powerful. Don’t start with the boat. Start with the customer. Identify their definition of value. Align the right Centurion or Supreme. Deliver an experience that feels built for them.
That’s how we win. That’s how we build trust. That’s how we continue to manufacture momentum.
Amy Mauzy
Vice President, Marketing and Brand Direction
President's Letter: April DNL
Dear Valued Partners,
As we head into the heart of the spring selling season, I want to take a moment to thank each of you for the continued partnership and commitment you bring to representing Centurion and Supreme. Coming off a strong start to the year, we are encouraged by the demand we are seeing and the momentum built through winter shows, and now the focus shifts to converting that momentum into on-the-water experiences with your customers. There is no better time than now to get prospects behind the wheel, create excitement at the dock, and drive retail activity as we move toward summer.
From a product and operations standpoint, we are continuing to push forward on Model Year 2027 while also staying focused on delivering quality and consistency in our current builds. We have spent a significant amount of time recently reviewing our internal processes, particularly around parts, inventory, and production flow, to ensure we are operating as efficiently and smoothly as possible. We have also identified areas where we can better align inventory with production needs, and we are taking steps to improve planning and execution so we can continue to support you with strong product availability and dependable delivery. Our engineering, design, production and leadership teams are aligned, focused and moving forward with a purpose. We are working closely together to ensure clarity, better communication, and faster decision making as we finalize features, options, and timelines for upcoming models. The goal is simple: build great boats that you can sell with confidence.
As a reminder, this year is especially meaningful for all of us as we celebrate 50 years of Centurion Boats. That milestone is not just about looking back, but about building forward. We have a real opportunity in front of us to continue gaining market share, strengthening our brands, and elevating the experience for our customers alike. Your role in that is critical, and we appreciate the way you represent our products every day.
Thank you again for your partnership and for the trust you have in our team. We are committed to supporting you, communicating clearly, and continuing to improve in the areas that matter most. Let’s make it a strong spring and an even stronger summer.
God Bless,
Daniel Indelicato
President - Centurion & Supreme Boats
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"Keep the Momentum GEOing!" - Amy Mauzy
*image above generated by ChatGPT*
AI is definitely a popular topic for marketers these days. It seems every marketing company is utilizing artificial intelligence to increase their clients' market penetration. It is still difficult to understand if these efforts are producing results in the form of sales. Until recently, it had not been clear to me how AI is best utilized to bolster brand perception and ultimately make new sales. At Miami and Sacramento Boat Shows, I experienced what AI can do for new boat sales first hand.
In Miami, I had a walkthrough scheduled with Jim and Anne. They currently own a 23-foot Yamaha jet boat, but their grandkids are unable to surf behind it. I didn't ask Jim and Anne's ages, but they looked to be in their 60s. They are interested in the Ri230, but have no experience with Centurion or any other wake surf boat. I walked them through the Ri245 we had at the show and answered all of their questions. We talked for more than 2 hours. Then towards the end of our conversation, when I thought there couldn't possibly be any more questions, Anne asked about the Ri230's ski wake. Then Anne said something that really surprised me. "ChatGPT said Centurion was not the boat we should get if the kids want to ski.”
Anne shared with me the results she received from ChatGPT when she asked the following questions. I have attached the full results below.
What boats make the best wakesurfing waves?
What matters most for wakesurf waves?
Which boat is also good for waterskiing and tubing?
As you might imagine, Centurion, specifically the Ri265 was listed as the top result for questions 1 and 2, but ChatGPT listed Centurion as "What NOT to Buy If Skiing Matters”.
In Sacramento, I met Chris. He and his wife own a 2005 Wakesetter VLX that they keep in a 21-foot slip on Folsom Lake. They are looking for new wake surf boat that will fit in their slip. Chris's wife also has a bad back so she wants a smooth ride. I didn't ask Chris's age, but he looked to be in his mid to late 40s. Chris and his wife have never been in a Centurion on the water. He did research on ChatGPT for the best surf boat for his needs and once again Centurion came up as the best surf wave.
What is the best wake surf boat?
What is the best 21-foot wake surf boat with the smoothest rough water ride?
Centurion was mentioned as the best surf wave in the answer to question #1. And Centurion was identified as the best result for the second question, but the model ChatGPT referenced is the Centurion Fi21.
Our overall results in these two examples were extremely positive! These results reflect the momentum we have been manufacturing with the educational information we publish about our brands. These factored into two different boat buyers seeking out our brand to learn more about buying Centurion boats. But there is definitely more momentum to be manufactured.
I think we all assume some boat buyers are using AI to research their purchase decision, but I experienced two specific examples of this new phenomenon this boat show season that were different than I had envisioned.
Boat buyers are asking AI extremely specific questions. If we have not publicized content that answer with that same level of detail, we may not be shown as a good option in the results. We have chosen to market wake surfing as our primary discipline with wakeboarding as a strong second. We assume that consumers understand Centurions will still pull a tube and create a recreational ski wake, but we have not produced this content. It is this lack of content that AI sees as proof that Centurions don't perform these tasks well. Even when the AI answer is overwhelmingly positive about our brand, the negative result still seems to capture attention.
We need to keep the momentum GEOing. GEO or generative engine optimization is one of the names given to the practice of structuring digital content and managing online presence to improve visibility in responses generated by generative artificial intelligence systems. Essentially we can optimize AI results for our brands by producing content that answers the questions boat buyers are asking. Utilizing this approach we can continue to manufacture our own momentum by understanding what boat buyers want to know about our brands in comparison to others.
Go through this same exercise with your new customers. Find out how AI engines like ChatGPT and Google are answering questions about dealerships and brands sold in your area. Then get to publishing content that features your dealership and brands as the answer to your customers' needs, especially compared to your competition.
Jim and Anne's ChatGPT Results:
Here’s a breakdown of the boats widely considered to make the best wakesurfing waves — including pros, typical uses, and why they’re favored by surfers and riders:
🏆 Top Boats for Excellent Wakesurfing Waves
-
Known for powerful, deep and customizable surf waves.
-
Built with Opti-V hulls that create smooth, long surf wakes that many riders prefer.
-
Great choice for experienced surfers who love big push and flexibility.
-
Often cited as one of the best overall wakesurf boats on the market.
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Nautique’s advanced Surf System and adjustable running surface help shape tall, clean waves.
-
Strong reputation in the community for consistent waves and premium build quality.
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Malibu’s Surf Gate® technology is famous for creating clean, customizable surf wakes at the press of a button.
-
Highly rated by riders for ease of setup and versatile wake shapes.
-
The Malibu 23 LSV was even awarded Wakesurf Boat of the Year.
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Strong surf capabilities with systems like Swell™ and Autowake, offering great wave consistency.
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Balanced performance if you want both wakesurfing and other wake sports.
-
More budget-friendly but still excellent at producing strong waves.
-
Uses hydraulic surf gates and ballast to tailor the wave for left or right riding.
-
Good option if you want big waves without high luxury pricing.
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Known as “all-rounders” with strong wakesurf wakes and premium features.
-
Great for riders who want versatility between surfing and wakeboarding.
🚤 Special Mention
-
A huge sport-utility boat with large surfable waves created by dual forward drives — excellent for wakesurfing without traditional ballast tanks.
-
It’s more of a cruiser + surf boat in one package.
🧠 Quick Guidance on Choosing the Right Boat
🏄♂️ Summary: Best Waves by Category
|
Priority
|
Best Picks
|
|---|---|
|
Best overall wakesurf waves
|
Centurion Ri265, Nautique G23/G25, Malibu LSV
|
|
Best for customization
|
Malibu w/ Surf Gate, Supra Swell System
|
|
Best value / budget
|
Axis A20/A22/T250
|
|
Versatile and luxurious
|
Nautique Paragon, MasterCraft XStar
|
🥇 Malibu Boats – 23 LSV or 24 MXZ
-
Surf Gate + Power Wedge = excellent surf wave
-
Ballast can be drained to flatten the wake for skiing
-
Very good tubing pull (stable and powerful)
🥈 Nautique Boat Company – GS Series (GS22 / GS24)
-
Designed specifically as a 3-sport crossover (surf / ski / wakeboard)
-
Flattens out better than the G-series boats
-
Strong, clean surf wave when weighted
🥉 MasterCraft – XT Series (XT22 / XT23)
-
SurfStar system for strong surf wave
-
Drains ballast quickly for skiing
-
Great tracking and manageable wake at 30–34 mph
💰 Best Value Crossover
Axis Wake Research – T220 / T235
-
Strong surf wave (shares Malibu tech)
-
Not ideal for serious slalom, but fine for recreational skiing
-
Excellent tubing boat
⚠️ What NOT to Buy If Skiing Matters
-
Centurion Ri series (amazing surf, heavy hull = big ski wake)
-
Nautique G23/G25 (fantastic surf, not ideal ski wake)
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Any boat over 24–25 ft if you want good slalom performance
🎯 The Honest Answer
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How serious the skier is (recreational vs course skier)
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Typical crew size
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Budget range
What You Need
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Strong surf wave that still works with lighter riders (65–120 lbs)
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Easy adjustability (quick switching between goofy/regular and beginner/pro waves)
-
Good hole shot for tubing
-
Manageable ski wake at 30–32 mph
-
Not overly deep draft for shallow water
-
22–23 ft sweet spot (big enough for surf, not too deep)
🥇 Best Overall Fit
Malibu Boats 23 LSV
-
✔ Excellent surf wave that works for light and heavy riders
-
✔ Power Wedge lets you fine-tune wave size for kids vs adults
-
✔ Ballast drains quickly to improve ski wake
-
✔ Strong pull for tubing
-
✔ Moderate draft compared to some deeper-V competitors
-
✔ Very easy driver interface (great for multi-generation family use)
🥈 Very Close Second
Nautique Boat Company GS22
-
Slightly better ski wake than most surf boats
-
Excellent crossover hull
-
Surf wave not quite as massive as Nautique G-series, but very good
-
Premium build quality
Why I Would NOT Recommend:
❌ Deep-V Surf Specialists (e.g., Centurion Ri series)
-
Deeper draft (less ideal for shallow late-season lakes)
-
Ski wake is noticeably larger
-
Designed more for serious surf crews
Important for Your Shallow Lake
-
Draft measurement fully loaded
-
Ability to run partial ballast
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Propeller pitch optimized for shallow water
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Surf wave quality at reduced ballast (you’ll likely use this late season)
My Clear Recommendation for Your Family
-
Compare 23 LSV vs GS22 side-by-side
-
Suggest used model years that are the sweet spot
-
Estimate realistic pricing in Canada
-
Help you decide between new vs 3–5 years old
🏆 The Best Wakesurf Boats Right Now
🔥 1. Nautique G-Series (G23 / G25 / Paragon)
-
Known for premium build quality + elite waves
-
Very customizable surf settings
-
Used in pro competitions
🌊 2. Centurion Ri Series (Ri245 / Ri265)
-
Produces long, powerful waves with tons of push
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Massive ballast (up to ~6,000 lbs)
-
Deep-V hull designed specifically for surfing
⚡ 3. Malibu Wakesetter / M-Series (M240, 23 LSV, 25 LSV)
-
Surf Gate + Power Wedge = highly adjustable waves
-
Great for families and mixed riding (surf + wakeboard)
🏄 4. MasterCraft XStar / XT Series
-
Smooth, customizable surf wave
-
High-end interiors and tech
💪 5. Supra SE / SL Series
-
Powerful engines + smart auto surf systems
-
More affordable than Nautique/Malibu at similar performance
💰 6. Axis (by Malibu)
-
Shares Malibu surf tech at lower cost
-
Simpler interior, still throws a great wave
🧠 Quick Decision Guide
-
Want the absolute best wave? → Centurion Ri
-
Want luxury + prestige? → Nautique G-Series
-
Best for families / versatility? → Malibu Wakesetter
-
Balanced premium option? → MasterCraft
-
Performance on a budget? → Supra or Axis
💡 Important Reality Check
-
Your local dealer/service quality (huge factor)
-
Lake size & conditions
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Crew size (big boats vs smaller lakes)
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Budget (new boats can run $100K–$300K+)
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Your budget
-
New vs used
-
How many people you usually bring
🏆 Best 21’ Wakesurf Boat for Rough Water Ride
🥇 Centurion Fi21
-
Uses a deep-V “Opti-V” hull (very rare in wake boats)
-
Cuts through chop instead of slapping on top of it
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Heavier than most 21’ boats → smoother, more planted ride
-
Still throws one of the best surf waves in the class
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The Opti-V hull has ~20° deadrise, which “slices cleanly through rough water” and absorbs chop better than flatter hulls
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Specifically noted as “great in rough water” and smooth even in choppy conditions
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Less pounding on windy lakes (huge if you’re in places like Tahoe, Folsom, or the Delta)
-
Passengers stay comfortable instead of getting beat up
-
Better tracking and control in rollers
🥈 Other Good 21’ Options (But Not as Smooth in Chop)
⚡ Nautique G21
-
Amazing wave and premium build
-
Flatter hull = rougher ride in chop
-
More of a “performance wake machine” than a rough-water cruiser
🌊 Malibu 21 LSV / 21 LX
-
Great all-around boat
-
Softer ride than Nautique, but still not a deep-V hull
-
Better for calmer lakes than consistent afternoon chop
💰 Axis A20 / A21
-
Good value and fun wave
-
Lighter + flatter = you’ll feel rough water more
🧠 Why Hull Shape Matters (This is the key insight)
-
Flat or modified-V hull
-
Designed to maximize wake shape, not ride comfort
-
True deep-V hull (like offshore boats)
-
Trades a tiny bit of efficiency for:
-
smoother ride
-
better handling in chop
-
still massive surf wave due to ballast + displacement
-
💡 Straight Answer
-
Smoothest ride in rough water (by far) → ✅ Centurion Fi21
-
Best luxury but rougher ride → Nautique G21
-
Best all-around family compromise → Malibu 21 LSV
⚠️ Honest Reality Check
-
The Fi21 punches way above its size class
-
It’s the closest thing to a “big boat ride” in a 21’ package
-
Compare Fi21 vs G21 vs 21 LSV side-by-side
-
Or recommend the best used model years (huge difference in value)
Amy Mauzy
Vice President Marketing and Brand Direction
Centurion & Supreme Boats Welcomes New Dealer – Tims Ford Powersports
(March 13, 2026) Winchester, TN— Centurion & Supreme Boats is thrilled to announce Tims Ford Powersports as one of our newest dealers. Serving the south central area of Tennessee, Tims Ford Powersports, and their 20 years in business, will further strengthen and enhance the Centurion and Supreme brands in a region where on water lifestyle runs deep.
In November of 2023, Nathan Sensing purchased the dealership from Marty and Sandy Coe, who ran the business for nearly two decades. Coming from the corporate world, Nathan was excited to apply his business experience to a business rooted in community, service, and outdoor adventure.
Nathan and his team are proud to bring Centurion and Supreme into their lineup of boats. With a dedicated staff of about 30 team members, the dealership continues to build on its legacy of strong customer relationships and reliable service.
“Centurion and Supreme have a strong presence on our lake, and our customers really wanted us to pick up the brands,” says Nathan. “When enough of my customer base spoke up, I looked into the brands, and they complement what we sell here.”
One of the most vocal customers encouraging the decision was a man named Aaron. Aaron’s passion for Centurion was unmatched; he was so committed to the idea that he even offered to serve as an advisor to help facilitate the transition. Tragically, just before the partnership between the factory and Tims Ford Powersports was finalized, Aaron passed away in a single engine plane crash.
“He was such a quality human and was well respected,” Nathan shares. “When someone like that comes to me and tells me I need to do something, I listen. He was the catalyst that jumpstarted this partnership with Centurion and Supreme.”
Nathan and his team continue to be inspired by their customers and by people like Aaron who shape the spirit of the dealership. Whether it’s a heartfelt five star review, a wave on the lake, or a casual conversation at the dock, the people they serve fuel their passion every day.
The Tims Ford team is proud to join the Correct Craft family. For Nathan and his staff, choosing partners who share their values matters. The stability, integrity, and faith that define Centurion & Supreme Boats as a Correct Craft company resonated deeply with the Tims Ford team, making this partnership feel like both a natural and meaningful fit.
As Tims Ford Powersports enters this new chapter with Centurion & Supreme Boats, the dealership remains committed to delivering exceptional service, fostering meaningful relationships, and supporting a lake community that has supported them for years. Nathan sees the future as one built on connection and trust because, as he says, “It’s not just about the boat. It’s about the memories people make with the time they have.”
“We are excited to be working with Tims Ford Powersports. Nathan and his team bring a wealth of knowledge in both business and boating making them a perfect fit in our Centurion & Supreme Boats family. The future is bright for our brands in Southern Tennessee,” says Nate Reid, Eastern Region Sales Manager for Centurion & Supreme Boats.
To learn more about Tims Ford Powersports, please visit https://www.timsfordpowersports.com
Centurion & Supreme Boats Welcome New Dealer – BoardCo DFW
(February 20, 2026) Fort Worth, TX — Centurion & Supreme Boats are proud to announce BoardCo DFW as the newest addition to the dealer network, expanding the brands’ industry-leading surf performance into the largest towboat market in the world, Dallas-Fort Worth (DFW).
BoardCo DFW is an extension of BoardCo, Centurion’s longest-standing dealer, bringing decades of wake and surf expertise to the Dallas-Fort Worth area. The expansion reflects Centurion & Supreme Boats’ continued momentum and commitment to strengthening their presence in key towboat markets.
“The Dallas-Fort Worth market is one of the most important towboat markets in the world and having BoardCo DFW representing Centurion and Supreme there is a major step forward for our dealer network,” shares Daniel Indelicato, President of Centurion & Supreme Boats. “BoardCo has a proven track record of delivering an elite customer experience, and bringing that same level of passion, product knowledge, and service to North Texas will have a significant impact. We believe BoardCo DFW will quickly become a key part of our growth, not only in Texas, but across the entire dealer network.”
For General Manager Hunter Harvell, the opportunity is deeply personal. Harvell grew up in the dealership world, working from the ground up in his family’s former Texas dealership. Starting in the pro shop at just 15 years old, he gained experience across every part of the business from demoing boats and working in service to eventually moving into sales.
After an extensive search for a dealership location, as fate would have it, the team ultimately returned to a familiar place. The facility that once housed the Harvell family’s Texas Mastercraft dealership now serves as the home of BoardCo DFW, bringing Harvell’s story full circle as he returns to where he and his family’s careers in the marine industry first began.
After spending time outside the marine industry, Harvell began paying close attention to changes in the towboat market. With Dallas-Fort Worth continuing to lead the world in towboat sales, he saw a unique opportunity to reenter the industry and raise the bar for customer experience in the region.
“The time to capitalize on opportunity isn’t when things smooth out, it’s right before,” Harvell said. “The market is competitive, but we believe there’s an opportunity to raise the standard for what people should expect when they buy a surf boat in DFW.”
After connecting with Mitch and Troy Mann of BoardCo, Harvell quickly recognized shared values rooted in family, faith, and a passion for wake boats. What started as a conversation quickly developed into a vision to bring Centurion’s performance pedigree to North Texas.
When Harvell traveled to Utah to experience the boats firsthand, the decision became clear.
“I surfed an Ri230, and it was hands down the best wave I’ve ever ridden,” he said. “The surf performance, the ride, the efficiency, everything about it confirmed this was the right move.”
BoardCo DFW now operates out of nearly 30,000 square feet, including an expansive 8,000-square-foot showroom and more than 16,000 square feet dedicated to service. The facility reinforces the dealership’s commitment to delivering a premier ownership experience for Centurion and Supreme customers across Dallas-Fort Worth.
"The Dallas-Fort Worth area has one of the most vibrant and passionate water sports communities in the entire country, and we couldn't be more excited to be a part of it. At BoardCo, we've always believed that we're not just selling boats — we're connecting people to a lifestyle and a community. That's what drives everything we do, and we can't wait to build those relationships here in DFW," shares Mitch Mann, CEO at BoardCo.
Early demand in the region has already been strong. Harvell notes that interest in Centurion’s performance-driven lineup has exceeded expectations in the early weeks of operation.
"What makes me most excited about this location isn't just the market — it's the team we have in place. We've assembled a group of people in DFW who genuinely love this sport and are deeply connected to this community. When you walk into our Fort Worth location, you're going to be taken care of by people who ride, who know these boats inside and out, and who truly care about your experience on the water. Our team in DFW is comprised of industry veterans who have decades of experience and a track record of providing the highest level of service in the towboat industry,” Mitch notes.
BoardCo DFW will host demo days, a grand opening celebration, and a World Series of Wake Surfing event later this season as the team establishes Centurion’s presence in the world’s top towboat market.
“When you boil it down, what we do is bring people together on the water,” Harvell said. “We sell fun for a living and there’s no better platform for that than a Centurion.”
For more about BoardCo DFW, check out this BoardCo YouTube video!
President's Letter - March DNL
Dear Valued Partners,
As we wrap up boat show season, I want to take a moment to thank all of you for the time, effort, and investment you put in over the past few months. We know how much work goes into each show, and we appreciate the way our network continues to represent Centurion and Supreme at a high level across the country and internationally.
As we move out of boat show season, our focus shifts to the spring and summer retail months, which are always the most important part of the year. This is the time when customers start getting back on the water, showroom traffic picks up, and retail activity usually improves. One of the biggest opportunities coming out of boat shows is following up with the leads you generated and getting those customers out on the water for demos. We continue to see that once a customer experiences the wave and the ride in person, the chances of closing the sale go up significantly. Staying disciplined on follow up and demo activity over the next few months will make a big difference in overall retail results.
We are also continuing to prepare for the 2027 model year launch this summer. We are excited about where the lineup is heading, and we believe the updates we have coming will help strengthen both brands in the marketplace. We will share more details as we get closer to launch timing.
Most importantly, thank you again for your partnership. The strength of Centurion and Supreme has always been our dealer network, and we appreciate the work you are doing every day. We are committed to working alongside you as we head into the core selling season, and we are looking forward to a strong spring and summer.
God Bless,
Daniel Indelicato
President – Centurion & Supreme Boats