Manufacturing Momentum by Seizing Opportunities

Creating momentum for your brand from scratch is tough. It's kind of like Newton's Law of Inertia. An object at rest stays at rest, and an object in motion stays in motion. To get that object [your brand] moving you need to apply a lot of force [effort]. To keep that object [your brand] moving you need less [effort]. Hitch your brand to one that is already in motion and experiencing positive momentum to help you manufacture your own.

We have dealers who are seizing the opportunity that Centurion Boats momentum is providing right now to bolster their individual brands and ultimately sell more boats. Are you?

Wake & Water in Mooresville, NC took advantage of the fact that they would have a 2026 Centurion 50th Anniversary Limited Edition Ri265 in November to host an unveiling at their dealership.

Willey's Marine in McGregor, MN worked with the factory to arrange for the 2026 Centurion 50th Anniversary Limited Edition Ri265 that is being displayed at the Minneapolis Boat Show to be delivered to their dealership prior. They will unveil this new Centurion to their customers at their New Years Celebration in early January.

You may not have the opportunity to get a 50th LE Ri to your dealership, but you could host viewing party for Centurion's 50th Anniversary documentary or you could schedule remote walkthroughs of this unique Centurion with a dealer who has one.

There are opportunities for building your brand's momentum, seize them!

Amy Mauzy
Vice President, Marketing and Brand Direction

by Taylor Manzanedo

President's Letter - December DNL

Dear Centurion and Supreme Family,

As we close out the year, I want to take a moment to reflect on our time together at the National Dealer meeting in Nashville, TN. I want to personally thank you for the energy, engagement, and honesty you all brought to our dealer meeting.

Nashville was impactful for a simple reason. It was real. We had open conversations about the market, about where we are winning, and about where we need to be better. The feedback you shared was thoughtful, direct, and rooted in a shared desire to grow stronger together. Those conversations matter, and they are already shaping decisions we are making as we head into the new year.

What stood out most to me was the alignment in the room. Despite a challenging and changing market, there was a clear sense of confidence in our products, our brands, and our partnership. That confidence does not happen by accident. It is built through trust, consistency, and a shared commitment to doing things the right way for our customers.

Because of the feedback and enthusiasm coming out of the meeting, and due to popular demand, we will be returning to Nashville next year for our dealer meeting. We are already working on plans to make it even bigger and better than before, with more time together, deeper conversations, and an even stronger focus on helping you win in your markets.

As we move into 2026, our focus remains clear: build great boats, support our dealers at the highest level, protect profitability for everyone involved, and continue strengthening the Centurion and Supreme brands in the market. We are excited about what lies ahead and grateful to have such a strong dealer network alongside us.

On a personal note, I want to wish you and your families a Merry Christmas and a Happy New Year. I hope you are able to slow down, enjoy time with the people who matter most, and reflect on the wins from this past year.

Thank you again for your partnership, your trust, and your continued commitment to our brands. We look forward to a strong 2026 year together.

Daniel Indelicato

President – Centurion and Supreme Boats

by Taylor Manzanedo

Manufacturing Momentum with C.A.R.E.

Customers don’t care how much we know, until they know how much we C.A.R.E. When they know how much you care, the momentum starts to build. Many of you have heard me talk about C.A.R.E. before. Connection, appreciation, responsiveness, and enthusiasm, that combine to not only earn sales, but more importantly, create genuine relationships. When you create connection, show appreciation and are responsive to increase enthusiasm for your dealership as well as the Centurion & Supreme Boats brands, the momentum builds for us all.

Practice C.A.R.E.ing this Fall and watch the momentum build for your business.

Connection: True connection with another human being takes effort and hard work. This is the first step in establishing a genuine relationship with a potential customer or anyone for that matter. It is a real connection to a customer that will not only create one sale, but multiples and ultimately a relationship for life. Whether this potential customer is online or standing in your dealership you need to make the effort and do the work to create a genuine connection.

Appreciation: Connection continues to grow with appreciation and respect. As we make an effort and work towards establishing a relationship, we need to appreciate our differences and respect our potential customers for what inspires them. Not everyone is like us. We cannot project our wants and needs onto others simply because of our experience. For instance, just because we believe that the surf wave is the most powerful reason to buy a Centurion boat, doesn’t mean that is everyone’s trigger for the sale. We need to appreciate the fact that some customers’ reasons to buy could be opposite from our own.

Responsiveness: We need to seek first to understand, but once we do have that appreciation we need to act. We need to respond as quickly, completely and consistently as possible. For instance, if you don't have all of the answers to share with a prospect, commit to finding them and responding back as soon as possible. Responsiveness builds trust and without it the relationship is built on a superficial foundation that will crumble at the first challenge.

Enthusiasm: Sales have often been called “the transfer of enthusiasm.” The more you believe in what you are selling, especially your dealership, the more contagious the enthusiasm is to your potential customer. They will pick up on your enthusiasm and act on it. Your belief in your products should be demonstrated at every opportunity, but in an authentic way. For example, when you are touring a potential customer around your dealership take the time to engage them with other employees. Point out the benefits that those individuals bring to your dealership. This approach will show your enthusiasm for your team as well as show the prospect the benefit they will receive from buying a Centurion or Supreme from you.

C.A.R.E.ing is remarkable. Your customers will notice the amount of caring you illustrate and they will tell their friends. C.A.R.E. is another way you can manufacture momentum in your dealership.

Amy Mauzy
VP Marketing and Brand Direction

by Taylor Manzanedo

Bettering the Boat Builder Update

Dear Dealers,

I wanted to provide an update on the internal Dealers Circle boat builder and integration that our team has been working hard to bring to life. During dealer meeting, I shared that the new integration and boat builder would be ready shortly after the event. I know many of you have been looking forward to this, and I appreciate your patience as we move toward launch.

The good news is that progress continues, and the project is moving forward. However, the end-to-end testing phase is taking longer than we initially anticipated. This step is critical to ensure a smooth, seamless experience for you, your teams and your customers. Our goal is to deliver a tool that is intuitive, reliable, and free of issues. This means taking the time to get it right.

While this does mean a slight delay, please know we are committed to keeping you informed. As soon as everything is ready, we’ll send a mass email with all the details. Launch is so close!

In the meantime, if you have any questions, feel free to reach out to me or your sales rep via email. I’m happy to talk through anything related to the boat builder: tmanzanedo@centurion-supreme.com

Thank you for your understanding and continued support as we work to make this integration the best it can be. I hope you and your family have a wonderful and blessed Thanksgiving.

Taylor Manzanedo

Marketing Coordinator

Centurion & Supreme Boats

by Taylor Manzanedo

November DNL - President's Letter

Dear Valued Partners,

I hope this message finds you well as we move into the heart of the holiday season.

I want to take a moment to reflect on our recent dealer meeting. It was an incredible week. Being able to see all of you in person, shake hands, share meals, and talk openly about our collective future is something I truly value. The energy in the room, the collaboration, and the passion each of you brought made this one of our most successful gatherings yet. Our factory team left feeling energized and aligned, and I hope every one of you felt the same.

Your engagement, your questions, and your excitement about what is ahead for Centurion and Supreme continue to push us forward. Thank you for the commitment and professionalism you bring to our brands every single day.

As November unfolds, I want to wish you and your families a wonderful Thanksgiving. I hope you can enjoy meaningful time with the people who matter most to you. As we look ahead to Christmas and the end of the year, I hope the holiday season brings you rest, joy, and a renewed sense of purpose going into 2026.

We have a lot to be proud of this year including market share momentum, the strength of our product lineup, and the unity across our dealer network. What I am most proud of is the partnership we share. It truly feels like a family, and that is what sets us apart.

Thank you again for a great meeting, a great year, and for representing Centurion and Supreme with excellence.

Wishing you a strong finish to November and a meaningful holiday season ahead.

God Bless,

Daniel Indelicato

President – Centurion & Supreme Boats

by Taylor Manzanedo

Model Year 2026 Marketing Tools

During the Dealer Meeting, we will be reviewing our MY2026 Marketing tools and unveiling new initiatives.

This will include a deeper explanation of our Post Deposit Nurturing Process (PDN) and our new enhanced integration between London Dynamics, DealersCircle, Aimbase, our CRM Marquatica.

If you are not attending the Dealer Meeting or want to share the information with your team, you will have access to all presentations and supporting materials. We will continue to add materials before, during and after Dealer Meeting.

Just scan this QR Code, which will be on the back of your Dealer Meeting badge, to find what you need:

Ancelle Contreras - Marketing Manager

by Taylor Manzanedo

October DNL: President's Letter

Dear Valued Partners,

I want to take a moment to thank each of you for the energy and partnership you brought to the month of October. It was a milestone month for our brands as we celebrated the official release of the 50th Anniversary Limited Edition and hosted an unforgettable World Wake Surf Championships. The excitement we built together is real, and now is the time to carry that momentum into year-end sales and a strong start to 2026.

The 50th Anniversary Limited Edition was revealed in Winter Haven, Florida, in front of a live audience with many more joining online. The moment connected our history with our future as we celebrated five decades of innovation, craftsmanship, and community. This boat is more than a model, it’s a milestone that gives customers a reason to buy now instead of later.

Our World Wake Surf Championships were equally impressive. The athletes put on a show that reminded everyone why Centurion continues to set the standard for surf performance. The waves were perfect, the crowd was electric, and the boats performed flawlessly. A huge thank you goes to the teams who helped make the week a success.

On the business side, the retail market has cooled off with the weather, however there are still families looking for quality time on the water and surf enthusiasts who want the best experience possible. Payments and trade values remain important talking points. If you need help structuring creative deals or promotions, our sales support team is here to help.

Lastly, keep focusing on service excellence. Proactive communication about winterization and maintenance schedules builds trust and repeat business. If you’d like a quick post template or visual to share online, our marketing team would be happy to assist.

You are the face of Centurion and Supreme Boats in your communities. This 50-year milestone belongs to all of us. Thank you for being part of this journey, for believing in what we build, and for sharing that passion with every customer who walks through your door. May God continue to guide your efforts, bless your families, and keep you strong through every season ahead. I look forward to seeing you all next month at our annual dealer meeting.

God Bless,

Daniel Indelicato

President – Centurion & Supreme Boats

by Taylor Manzanedo

Wake Surfing Competitions Manufacturing Momentum for Centurion Boats

The wake surfing community was formed by a water sport that Centurion Boats popularized. It is the buy-in of these dedicated enthusiasts that has pushed Centurion to become the World's best wake surf boat. This group sold out to the fun, camaraderie and empowerment wake surfing provides. Because of this they have taken the Centurion brand and wake surfing competition to new heights. The wake surf community's feedback and support has played a large role in the momentum Centurion is currently experiencing.

Centurion started competitive wake surfing in 1996, just after the release of The Wave. The first full World Wake Surfing Championship was held at Lake Yosemite in Merced, CA. The evolution of Centurion surf boat models started on a path of steep progress during this time and haven't slowed down since.

Competitions help us market and sell Centurion boats. Athletes come to  compete and  potential customers bring their children to compete. They have the opportunity to surf behind a Centurion as well as talk with other competitors who own the boats over several days. Before they know it, they buy a Centurion. In some cases, they become a brand ambassador or sponsored team rider. Some have even been hired as employees, like Ken Scribner, who is now the Centurion & Supreme Team Manager.

In 2023 we accepted the daunting task of creating and running the Centurion World Series of Wake Surfing, thanks in no small part to a group of our ambassadors. They helped us organize and run the competitions. With their partnership we were able to continue to manufacture Centurion momentum on the water all over the World. We have now partnered with the WWA to administer the World Series of Wake Surfing and the World Wake Surfing Championship.

The 2025 season of the World Series of Wake Surfing has proved to create more brand momentum than ever before thanks to the WWA and support from our top tier dealers. Our 2025 World Series of Wake Surfing stops consistently filled up within 24 hours and the on-site crowds were huge. The livestream consistently had 2,000 to 4,000 views. In October we will be hosting our 29th Centurion World Wake Surfing Championship in Winter Haven, FL. This WWSC will be combined with an Owners Reunion, Water Proof Tour demos and a special product unveiling to commemorate our 50th Anniversary.

We are continuing to manufacture momentum with wake surfing competitions. Are you? If you would like more information about your dealership hosting a 2026 World Series of Wake Surfing stop please email amauzy@centurion-supreme.com.

Amy Mauzy

Vice President, Marketing and Brand Direction

by Taylor Manzanedo