Centurion & Supreme Boats Welcomes New Dealer – Stewart's Boat and Board Shop

(August 24, 2026) Mound, MN-- Centurion & Supreme Boats is proud to welcome Stewart's Boat and Board Shop to our dealer network, giving Lake Minnetonka boaters access to a passionate, family-owned dealership dedicated to exceptional on-water experiences.

This brand-new dealership owned by Katie and Rob Stewart, is the result of a family passion that has been generations in the making. Both Katie and Rob grew up waterskiing and eventually competed together in INT waterski competitions after they were married. When they started a family, their children, Tyler and Ava, followed them into the water and eventually found their passion in wake surfing.

Their children’s success as competitive Team Centurion athletes helped open the door to the dealership.

“We had worked with Centurion & Supreme Boats as brand ambassadors since 2019, so when this opportunity presented itself, it really felt like the stars were aligning,” Katie said. “It came at the right place and the right time for our family.”

Stewart's Boat and Board Shop is a natural extension of the journey the family has taken in the wake surf community.

“The story is fascinating from our kids’ point of view,” Rob said. “They’ve done so well in the wake surf community, and that opened up this opportunity for us. It’s great that our kids got so successful and that it ultimately opened this door for our family.”

Conveniently located just a block from the water, Stewart's Boat and Board Shop makes it easy for Lake Minnetonka boaters to find the right boat, service, and accessories close to where they spend their time. One of Minnesota’s most iconic boating destinations, Lake Minnetonka has a rich history and a vibrant community centered around boating and watersports.

“Our mission is to not just be sales and service people,” Katie said. “We want to make our dealership the center of our community of people who enjoy the same things that we do.”

With their team of experienced industry professionals, Stewart's Boat and Board Shop is committed to helping customers enjoy more time on the water through expert guidance, reliable service, and lasting relationships.

“We hope to spread the wake surfing stoke,” Katie continued. “There are a lot of events in our community centered around the water, and we want to add to that by hosting grassroots style events.”

With Tyler holding a degree in entrepreneurship, Ava pursuing a degree in marketing, Katie leveraging her marketing expertise and Rob bringing an engineering background, the Stewart family offers a unique combination of business and industry experience to the dealership.

For the Stewarts, boating is about helping families experience the connection, community, and joy that come from spending time together on the water. Now, the family is excited to bring that passion to their new dealership and the Lake Minnetonka community.

Visit their dealership where world-class champions will help bring you world-class wake days by getting you into your dream Centurion or Supreme boat.

Stewarts Boat and Board Shop
4853 Shoreline Dr
Mound, MN 55346
612-845-8546
stewartsboatandboardshop.com

About Stewart’s Boat and Board Shop: Stewart’s Boat and Board Shop is owned by a family of professional wakesurfers and world champions. What began as simple family time on the water quickly became something more when our kids, Tyler and Ava, discovered their passion for wakesurfing. Since then, we’ve been deep in the lifestyle—driving and testing boats, designing boards and life jackets, training, and competing at the highest level. With thousands of hours behind the wheel, we know what truly matters when you’re out on your lake.

About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Even in our 51st year, we believe 2027 will be the RISE of Centurion Boats. Learn about Centurion's relentless innovation significantly elevated at http://www.centurionboats.com.

ABOUT CORRECT CRAFT: Celebrating over 100 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on "Making Life Better," the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, Revel, Cutwater Boats, Ranger Tugs, and Solara Boats, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Ingenity Electric, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com.


Manufacturing Momentum with a Wake Surf Comp

What Canandaigua Boatworks Accomplished with a Surf Event

Last year at the dealer meeting, Rob and Rich from Canandaigua Boatworks (CBW) pulled me aside with an idea: what if the World Series of Wake Surfing came to their lake? A few months later, in February, Ken Scribner (Competition and Team Manager) and Chad Lowe from the WWA made the trip out to scout the venue. What they found was a marina blanketed in snow, quiet, and hard to picture as a competition site.

But CBW didn't hesitate. They committed the resources, showed up to bi-weekly planning meetings, and trusted the process. That bet paid off in a big way.

When competitors and staff arrived in mid-August for the inaugural Centurion I ❤️ Surf Classic, the transformation was undeniable. The venue was beautiful. The community was primed. And CBW's team had spent months on local promotion, building buzz well before a single boat hit the water.

The Event Was Never Just About the Competition

What made the I ❤️ Surf Classic stand out wasn't only the podium finishes from Team Centurion athletes like Tyler Stewart, Ava Stewart, and Kaelyn Hellemn — it was everything built around it:

-A Centurion Salute to Service day, honoring local military and first responders with a free day on the water ahead of the competition.
-A "Ride with a Pro" day, where three Centurion Team pros gave five local families an hour and a half of wake surfing coaching each. One of those families bought a new Centurion afterward.
-Two days of demos run in partnership with Keuka Water Sports, with reserved demo slots for Centurion & Supreme Boats customers on Friday and Saturday.
-Local sponsors and vendors who elevated the entire atmosphere, turning a competition into a community event.
-A gorgeous resort venue for registration and enough surrounding entertainment (including a Sublime concert) to keep out-of-town guests around all weekend.

The result: a dealership that didn't just host a competition, but used it as a multi-day showcase for its brand, its boats, and its community ties. And it worked — the two 2027 Centurion RS245s that towed the event stayed on for two more weeks of demos afterward, extending the impact well past the weekend itself.

Why This Matters for Your Dealership

CBW's experience is a blueprint, not a one-off. Hosting a wake surf competition — whether a full World Series of Wake Surfing stop or a grassroots event — gives your dealership:

-Direct access to serious buyers. Ride-along and demo days put your boats in the hands of people who are already engaged with the sport, at the exact moment they're most excited about it.
-A reason for local media and sponsors to talk about you. Local promotion, sponsor tie-ins, and community honor days (like a Salute to Service) build goodwill that outlasts the event itself.
-A halo effect for your brand. Competitors and spectators associate your marina with the best wave in the industry — and with a team that knows how to deliver a first-class experience.
-Extended demo opportunities. Boats and pros are already on-site. A weekend event can easily become weeks of ongoing customer touch points.
-A stronger relationship with your local lake community. CBW leaned into its ties to the Finger Lakes region, and that authenticity was part of what made the event land so well.

Ready to Explore Hosting an Event?

If your dealership has a venue, a motivated team, and a local water sports community that's ready to be activated, we want to hear from you. We are actively scouting future stops for the World Series of Wake Surfing tour as well as feeder and smaller grassroots events, and dealer partnerships like the one with CBW are exactly what make these events possible — and successful.

Reach out to us in the Centurion & Supreme Boats Marketing Department to start the conversation. As CBW proved, sometimes the best events start as a snowy, deserted marina with a little bit of vision.

The 2026 WSWS season wraps up October 1–3 in Winter Haven, FL, for the Centurion World Wake Surfing Championship. Bring your VIP customers to experience the new Centurion RS Series.

Amy Mauzy

Vice President, Marketing & Brand Direction


President's Letter: August DNL

Dear Valued Partners,

A couple weeks ago, I sent a letter addressing where we are as a company, some of the challenges we have faced, and the responsibility we have to improve the experience we provide each of you. I appreciate the feedback and conversations that have followed. Rather than spend this monthly update repeating those same points, I want to give you a better look at what is happening inside our business today, where we are making progress, and what you can expect from us over the next several weeks.

August has been a challenging production month, primarily because of component availability. We currently have several Supreme boats delayed as we wait on key components, and we continue to work closely with our vendor partners to get those parts in and the affected boats completed as quickly as possible. At the same time, we continue to make progress with the new Centurion RS Series. We currently have several RS boats already sprayed, with additional boats continuing through the production schedule. Several of the remaining components we need are expected toward the end of August/early September, which should allow us to begin moving these boats through completion and into dealerships during the end of September. While these shortages have impacted our ability to finish and ship boats, we have continued building upstream rather than slowing production, which should position us for a significantly stronger September as components arrive and we work through the boats currently in process.

While getting boats out the door is important, we also know that simply producing more boats isn't the answer if we aren't continuing to improve the product and the experience that comes with it. We continue to work aggressively on several product issues that have created frustration for both our dealers and customers. One of those areas is our actuator system, where we are transitioning away from the Smart Ram configuration on applicable models and moving back toward a more proven standard actuator solution. Our team is working through the software, harness, and retrofit requirements necessary to support boats already in the field.

That same focus must extend beyond the boat itself. Parts availability, technical information, communication, shipment accuracy, and response time all play a major role in your experience with us. We know we have opportunities to improve in each of those areas, and they continue to receive significant attention from our leadership team. One area where we are making an additional investment is technical product support. We are in the process of adding resources specifically focused on providing greater technical support to our dealer network and strengthening the connection between issues experienced in the field and our teams here at the factory. Our goal is to give your service teams better support, improve how quickly information makes its way back into our organization, and ultimately provide a better experience for both our dealers and customers.

Despite some of the challenges we have worked through, there is a lot happening within our product lineup that I am excited about. The RS Series is an important addition to Centurion, and we continue to see strength in Ri and Nv. One of the lessons we are carrying forward is the importance of better aligning product development, manufacturing readiness, and product introductions. We want to create excitement around new products, but more importantly, when we show you something new, we need to be prepared to build it consistently and get it into your dealerships.

We also recognize the environment all of us are operating in. The tow boat market continues to be challenging, field inventory remains higher than any of us would like, consumers are cautious, and earning every retail sale requires more effort than it did several years ago. We can't control every part of the market, but we can control the kind of partner we are to you. Our responsibility is to provide great products, reliable boats, accurate shipments, available parts, strong support, and clear communication so your teams can focus on selling boats and taking care of customers.

As I said a couple of weeks ago, I don't expect confidence to change because of a letter or a monthly update. Confidence is built through what happens after those words are said. We have a lot of work ahead of us, but I believe we are moving in the right direction, and our team understands the importance of executing on the commitments we are making. Judge us by what happens next.

Thank you for your continued partnership, your candid feedback, and everything you do to represent Centurion and Supreme in your markets.

God Bless,

Daniel Indelicato

President – Centurion & Supreme Boats


Take a Risk. Manufacture Momentum.

In business, risk is often defined as the possibility that a plan or goal will fail because of unexpected challenges. The definition may lean negative, but when a team overcomes those challenges and achieves its goal, the accomplishment becomes even more meaningful. That success generates confidence, excitement, and belief among both the people doing the work and those watching it happen.

That is how taking a calculated risk can manufacture momentum.

The unveiling of the 2027 Centurion RS Series is a powerful example.

Since the release of the RS230, RS245, and RS265, I have been asked several times why we chose to introduce the boats to the retail public the way we did. We did not initially set out to take an extraordinary risk, but as the project progressed, executing the release as planned became increasingly challenging.

Parts were delayed, software was still being completed, and our content-capture schedule was pushed back. That made it difficult for both Centurion and our partners to have launch content ready for publication. The boats were still being finished when they arrived at BoardCo DFW in Dallas–Fort Worth.

At times, the challenges appeared insurmountable—but the Centurion Factory Team continued pushing forward. Steve Freitas and Cesar Aguirre flew to Dallas–Fort Worth two weeks before the unveiling to help ensure the boats were ready for the water, and they remained there through the entire event.

One Night. Three New Models.

On July 15 at 7:30 p.m., we unveiled the entire RS Series in Dallas–Fort Worth. If you did not have an opportunity to watch the reveal live, you can view the recording here:

https://www.youtube.com/live/8Ru3QaUdgcQ?si=ogKk4Kr6RrFLUzBg

We introduced all three models—the RS230, RS245, and RS265—simultaneously, accomplishing what we believe was an industry first. To our knowledge, this was the first time an entirely new three-model flagship series had been unveiled at once.

The following day, two RS245s pulled heroes during a Centurion Salute to Service event hosted by Operation Get Out. From there, the boats went directly into action at the Centurion Cowtown Wakefest, hosted by BoardCo DFW on Marine Creek Lake. During the event, an RS245 pulled 80 surfers through multiple competition rounds over two days.

While the competition was underway, BoardCo DFW General Manager Hunter Harvel helped his team conduct demonstrations for retail customers. Robert Hoelscher, Centurion’s Central Region Sales Manager, added to the excitement by providing additional RS demonstrations throughout the two-day event.

The RS Series was not simply displayed. It was immediately put to work in front of athletes, dealers, customers, and spectators.

Turning Attention Into Action

Immediately following the reveal, Centurion dealers, athletes, ambassadors, and vendor partners began sharing the RS content we provided. The response quickly moved beyond impressions, views, and leads. Formal quote requests began arriving through the Centurion online boat builder.

From July 15 through July 23, we received:

87 RS boat builds submitted for quotes

66 Ri boat builds submitted for quotes

25 Nv boat builds submitted for quotes

These were not simply online configurations. Each submission came from an individual who designed a boat and then contacted a dealer for detailed pricing.

The response across the entire lineup is especially encouraging. The RS was created to become Centurion’s new flagship series, but its larger purpose is to elevate the entire brand and give customers more reasons to choose Centurion—whether the right boat for them is an RS, Ri, or Nv. We are already seeing that strategy produce increased interest throughout the lineup.

The online activity was reinforced by direct feedback from our dealer network. Immediately after the reveal, calls and messages began arriving from dealers and retail customers. I spoke or exchanged messages with Ski Dock, WakeMaxx, Faction Marine, Fred’s Marine, BoardCo Utah, and BoardCo DFW. Every one of them had customers reaching out to learn more, request pricing, or place RS orders.

The Risks That Created Momentum

These results were produced not only by the boats themselves, but also by the bold way the RS Series was introduced. We took several calculated risks:

Unveiling all three RS Series flagship models at the same time

Hosting the reveal in the world’s largest towboat market

Partnering with BoardCo, Centurion’s largest dealer, to host the unveiling

Taking the RS models directly to the water following the reveal

Pulling 80 riders over two days at the Centurion Cowtown Wakefest World Series of Wake Surfing event

Offering retail customer demonstrations throughout the competition

Successfully executing each of these elements created renewed energy within our internal team and tremendous momentum for the Centurion brand in the public eye.

We manufactured momentum by taking a risk—or, more accurately, several of them.

As you consider how to introduce the RS Series in your market, we encourage you to embrace that same spirit. Create an event. Put customers in the boats. Partner with local riders and organizations. Give people an opportunity to experience the performance, innovation, and excitement firsthand.

Take a calculated risk, execute it with purpose, and use the result to manufacture momentum in your market.


President's Letter - July DNL

Dear Valued Partners,

I hope you are having a great summer. It's hard to believe we're already well into the year.

First, I want to say thank you. I know the market continues to be challenging, and I don't take for granted the effort each of you puts in every day to represent the Centurion and Supreme brands. We appreciate your partnership and everything you're doing to take care of our customers.

The biggest news this month is the launch of our all-new Centurion RS Series. This has been one of the largest product development efforts our team has taken on. Countless hours have been poured into designing, testing, refining, and building what we believe is the best wake boat we've ever produced. From the new styling and premium interior to the redesigned helm and next-generation technology, the RS was built to deliver an experience that stands apart from anything we've built before. I want to encourage you to spend time sharing the RS story with your customers. There are a lot of new features packed into these boats, and the more your sales teams understand them, the easier it becomes to communicate the value and excitement behind the new flagship lineup.

More importantly, we're not stopping here. Our Product Development and Engineering team is already hard at work on what's next. Innovation has always been a part of who we are, and we're committed to continuing to invest in products that help you win in your local markets.

At the factory, our focus remains the same: building better boats every single day. We're continuing to improve quality, strengthen our processes, and work closely with our suppliers to make sure every boat that leaves Merced reflects the standards our dealers and customers expect.

As always, if you have ideas, concerns, or feedback, I want to hear it. Some of our best improvements have come directly from dealer conversations. We're all on the same team, and your input helps us continue building better products and a better company.

Thank you again for believing in Centurion and Supreme. We have a lot to be excited about, and I truly believe the best is still ahead of us. Have a great month and thank you for your partnership.

God Bless,

Daniel Indelicato

President – Centurion & Supreme Boats


Manufacturing Momentum: Helping Creates What Selling Never Can

One of the most common questions in business is, "How do we create momentum?"

Many people immediately think about sales promotions, incentives, advertising, or inventory. While those things certainly have their place, the strongest and most sustainable momentum comes from something much simpler:
Help first. Sell second.

A recent customer experience shared with us perfectly illustrates this principle.

In 2024, a customer purchased a used competitive-brand boat and shortly afterward began experiencing electrical issues. He brought the boat to his local Centurion and Supreme dealer, Hillside Powersports, looking for help.

The easy response would have been to say, "Sorry, we don't work on those boats."

Instead, Hillside took a different approach.

They were honest about their limitations, explaining that they didn't typically service that particular brand because of limited schematics and support information. But rather than sending the customer away, they took the time to help him understand his options, diagnose what they could, and guide him through the situation.

At the time, the customer lived in a remote area. Hillside was already a 40-minute drive away, and the nearest dealer for his boat brand was much farther. A major repair could have meant losing valuable weeks—or even months—of boating during peak season.

During that conversation, Hillside wasn't focused on making a sale. They were focused on helping a boater solve a problem.

As they discussed possible solutions, they also helped the customer understand what ownership would look like with a Centurion or Supreme. They explained how local service, parts support, and dealer relationships could simplify ownership and maximize time on the water.

The result?

The customer left with a new Supreme ZS232.

But the story doesn't end there.

After a season of ownership, he began looking at other premium boats. He spent time researching competitors, talked with other dealerships, and considered several alternatives.
Throughout the process, Hillside's approach never changed.

According to the customer, Travis at Hillside consistently focused on understanding what was important to his family rather than trying to push him into unnecessary upgrades or a quick transaction. He answered questions honestly, researched concerns thoroughly, and provided transparent information—even when it required additional work on his part.

The customer went so far as to compare information from multiple dealerships and repeatedly found that Travis's guidance aligned with what he heard elsewhere.
That consistency built trust.

When Hillside showed the customer a Centurion Ri245, the boat immediately captured his attention. The features, performance, and design checked every box he was looking for.

But what ultimately drove the decision wasn't just the boat.

It was the confidence he had in the dealership.

The customer described Hillside as honest, responsive, and dependable. He felt prioritized, supported, and valued. He trusted that they would be there after the sale just as they had been before it.

That trust led him to purchase the Ri245.

More importantly, it transformed him from a customer into a loyal advocate for the Centurion brand.

Value Creates Trust. Trust Creates Momentum.

There is an important lesson here for every dealership.
Momentum isn't manufactured by pushing harder.
It's manufactured by creating value.
When we help customers solve problems, we create value.
When we take time to educate rather than persuade, we create value.
When we prioritize long-term relationships over short-term transactions, we create value.
And when customers experience that value consistently, they begin to trust us.
Trust is what turns shoppers into buyers.
Trust is what turns buyers into repeat customers.
Trust is what turns customers into ambassadors who share their experiences with friends, family, and fellow boaters.
That's momentum.
Every dealership wants more leads, more referrals, more repeat business, and stronger customer loyalty.
The path to all of those outcomes is remarkably simple:
Help first. Sell second.
Because while products may bring customers through the door, it is trust that keeps them coming back.
And trust is built one helpful interaction at a time.

Amy Mauzy

Vice President, Marketing and Brand Direction


Lone Star Power Sports Hosts “Ride With a Pro Day” in Amarillo, TX

Team Centurion spent the weekend doing what they enjoy most; sharing a passion for wake surfing and helping create experiences that bring people together on the water. Lone Star Power Sports hosted the “Ride With a Pro Day,” bringing together families from all around West Texas. Throughout the event, participants had the opportunity to meet new people, ride alongside our athletes, and spend time developing both skills and confidence behind a 2026 Centurion Ri245 and Ri265.

Among those participating were Team Centurion athletes Luke Hutcherson and JB O’Neill and Team Manager Ken Scribner, who helped create an environment where progression and community naturally went hand in hand. Riders spent time working on new tricks and improving existing skills, while also experiencing the supportive atmosphere that continues to define the water sports community.

The weekend got off to a meaningful start as Ken and the team met Bill Ryan, 40 year United States Air Force Veteran at Lone Star Power Sports. Bill was leading a motorcycle ride and made a pit stop at the dealership. In recognition of his service, a Centurion challenge coin was presented, setting the tone for a weekend rooted in both appreciation and connection. A challenge coin is a custom-made token displaying a group's emblem. Popular among troops, police officers, and firefighters, these coins are given out for special achievements or to show team membership, symbolizing shared pride and deep camaraderie.

The weekend of surfing kicked off on Ute Lake in New Mexico with retired Texas Game Warden Matt Marshall. Matt, who served for 34 years on a search and rescue dive team, and his family, were the first participants on the boat. After his session, Matt was presented with a challenge coin in true Centurion S2S fashion. As the day continued, families cycled through session after session, each experiencing the combination of top-tier waves and hands-on coaching from the Team Centurion athletes.

What stood out most was the shared excitement, from first-time riders finding their footing to the reactions when pro-level tricks were demonstrated right behind the boat. For many in attendance, it was the first time witnessing that level of riding firsthand, drawing attention from others on the lake who gathered nearby to watch. While the water temperatures may have been on the cooler side, the energy never slowed, and riders stayed eager to make the most of every moment on the water.

On Sunday, the team made their way to Lake Tanglewood, a private golf and lake community just west of Amarillo and near the gateway to Palo Duro Canyon, the second largest canyon in the United States. Continuing the momentum from the day prior, families once again rotated through unforgettable sessions both on and behind the boat. By the end of the weekend, more than 20 families across West Texas had shared in the experience leaving with new skills, lasting memories, and a deeper connection to the sport.

For participant Gavin, the weekend included time on the water working on his 360 and several other foundational tricks. While progression was an exciting part of the experience, the moments that stood out most extended beyond landing new maneuvers.

“I always enjoy sharing this sport with others! This weekend was a great opportunity to meet new people that share a similar passion for wake surfing. I was able to ride with many families,” says Luke Hutcherson, Team Centurion athlete. “One in particular was Gavin and his dad, Derek. Gavin and I worked on his 360 and a few other fundamental tricks. Derek told me that he and Gavin spend most evenings out on the water after school. This reminded me of my dad and I. We spent most evenings after school and countless hours out on the water together. A lot of my favorite memories with my family were on the lake spending quality time together. What I enjoyed most about this weekend was being able to see several families that all share similar experiences as mine.”

The weekend served as another reminder that while progression behind the boat is rewarding, some of the most meaningful moments in water sports come from the connections built and memories created along the way.

“The best part of coaching isn’t the ride, it’s watching someone light up when it finally clicks,” said JB O’Neill, Team Centurion athlete.


President's Letter - May DNL

As we head into the heart of boating season, I just wanted to take a moment to say thank you for the continued partnership, effort, and belief in the Centurion and Supreme brands. The energy and momentum we are seeing across the network right now is exciting, and our entire team is fired up about where we are headed together.

Over the last several weeks, our teams have been heavily focused on finalizing Model Year 27 pricing, product strategy, operational improvements, and overall dealer support initiatives. I can honestly say I feel better about the alignment and collaboration within our company than I have in a long time. There is a lot of positive momentum happening behind the scenes, and the end goal remains simple: build great boats, support our dealers, and continue creating products customers are excited to own.

We also understand the realities of today’s market. Customers are being thoughtful with their purchasing decisions, which means it is more important than ever that we continue working together to create value, maintain a strong retail experience, and help drive excitement around the brands. Our goal with MY27 was to be thoughtful and strategic while making sure our dealers are in the best possible position to compete and sell successfully.

On the product side, we are extremely excited about where things are headed. There is a ton of passion and effort going into the next generation of Centurion and Supreme boats. From design, to functionality, to overall fit and finish, our teams are pushing hard to continue improving every detail. We are not interested in standing still, and I think you will continue seeing that reflected in the products coming down the pipeline.

Operationally, the factory continues making improvements focused on quality, consistency, and overall customer satisfaction. We know the ownership experience matters just as much as the initial sale, and our teams are continuing to work hard to improve processes across production, customer service, warranty, and parts support.

Most importantly, thank you for everything you do representing our brands every single day. We recognize that none of this works without great dealers, great teams, and great relationships. We appreciate the feedback, the honesty, the passion, and the partnership.

We are excited for the rest of the season and even more excited for what’s ahead.

God Bless,

 

 

Daniel Indelicato

President – Centurion & Supreme Boats


Value → Trust → Momentum

In the premium towboat segment, “value” is often reduced to more features for the price. But that’s not real value. Real value is personal. It’s defined by what matters most to each individual customer.

The real question isn’t, “Which boat has the most bang for the buck?” It’s, “Which boat delivers the most meaningful experience for this specific customer—at this price?”

Our job isn’t to sell boats. Our job is to understand what each customer values most, then match them with the boat that delivers it. When we do that—when a customer feels understood and properly matched—we earn something far more powerful than a sale: we earn trust. Trust creates momentum.

Too often, we unintentionally project our own preferences onto the customer.

-We assume:
-They want the biggest wave
-The most advanced surf system
-The same things we value So we lead with wake surf performance…before we understand what actually matters to them.
-But not every customer is buying a surf wave. Some are buying:
-Family time
-Ease of use
-Ride quality in rough water
-Luxury and comfort
-Simplicity and reliability

The shift is simple—but powerful. Don’t start with the boat. Start with the customer. Identify their definition of value. Align the right Centurion or Supreme. Deliver an experience that feels built for them.

That’s how we win. That’s how we build trust. That’s how we continue to manufacture momentum.

Amy Mauzy

Vice President, Marketing and Brand Direction


President's Letter: April DNL

Dear Valued Partners,

As we head into the heart of the spring selling season, I want to take a moment to thank each of you for the continued partnership and commitment you bring to representing Centurion and Supreme. Coming off a strong start to the year, we are encouraged by the demand we are seeing and the momentum built through winter shows, and now the focus shifts to converting that momentum into on-the-water experiences with your customers. There is no better time than now to get prospects behind the wheel, create excitement at the dock, and drive retail activity as we move toward summer.

From a product and operations standpoint, we are continuing to push forward on Model Year 2027 while also staying focused on delivering quality and consistency in our current builds. We have spent a significant amount of time recently reviewing our internal processes, particularly around parts, inventory, and production flow, to ensure we are operating as efficiently and smoothly as possible. We have also identified areas where we can better align inventory with production needs, and we are taking steps to improve planning and execution so we can continue to support you with strong product availability and dependable delivery. Our engineering, design, production and leadership teams are aligned, focused and moving forward with a purpose. We are working closely together to ensure clarity, better communication, and faster decision making as we finalize features, options, and timelines for upcoming models. The goal is simple: build great boats that you can sell with confidence.

As a reminder, this year is especially meaningful for all of us as we celebrate 50 years of Centurion Boats. That milestone is not just about looking back, but about building forward. We have a real opportunity in front of us to continue gaining market share, strengthening our brands, and elevating the experience for our customers alike. Your role in that is critical, and we appreciate the way you represent our products every day.

Thank you again for your partnership and for the trust you have in our team. We are committed to supporting you, communicating clearly, and continuing to improve in the areas that matter most. Let’s make it a strong spring and an even stronger summer.

God Bless,

Daniel Indelicato

President - Centurion & Supreme Boats