Value → Trust → Momentum
In the premium towboat segment, “value” is often reduced to more features for the price. But that’s not real value. Real value is personal. It’s defined by what matters most to each individual customer.
The real question isn’t, “Which boat has the most bang for the buck?” It’s, “Which boat delivers the most meaningful experience for this specific customer—at this price?”
Our job isn’t to sell boats. Our job is to understand what each customer values most, then match them with the boat that delivers it. When we do that—when a customer feels understood and properly matched—we earn something far more powerful than a sale: we earn trust. Trust creates momentum.
Too often, we unintentionally project our own preferences onto the customer.
-We assume:
-They want the biggest wave
-The most advanced surf system
-The same things we value So we lead with wake surf performance…before we understand what actually matters to them.
-But not every customer is buying a surf wave. Some are buying:
-Family time
-Ease of use
-Ride quality in rough water
-Luxury and comfort
-Simplicity and reliability
The shift is simple—but powerful. Don’t start with the boat. Start with the customer. Identify their definition of value. Align the right Centurion or Supreme. Deliver an experience that feels built for them.
That’s how we win. That’s how we build trust. That’s how we continue to manufacture momentum.
Amy Mauzy
Vice President, Marketing and Brand Direction
President's Letter: April DNL
Dear Valued Partners,
As we head into the heart of the spring selling season, I want to take a moment to thank each of you for the continued partnership and commitment you bring to representing Centurion and Supreme. Coming off a strong start to the year, we are encouraged by the demand we are seeing and the momentum built through winter shows, and now the focus shifts to converting that momentum into on-the-water experiences with your customers. There is no better time than now to get prospects behind the wheel, create excitement at the dock, and drive retail activity as we move toward summer.
From a product and operations standpoint, we are continuing to push forward on Model Year 2027 while also staying focused on delivering quality and consistency in our current builds. We have spent a significant amount of time recently reviewing our internal processes, particularly around parts, inventory, and production flow, to ensure we are operating as efficiently and smoothly as possible. We have also identified areas where we can better align inventory with production needs, and we are taking steps to improve planning and execution so we can continue to support you with strong product availability and dependable delivery. Our engineering, design, production and leadership teams are aligned, focused and moving forward with a purpose. We are working closely together to ensure clarity, better communication, and faster decision making as we finalize features, options, and timelines for upcoming models. The goal is simple: build great boats that you can sell with confidence.
As a reminder, this year is especially meaningful for all of us as we celebrate 50 years of Centurion Boats. That milestone is not just about looking back, but about building forward. We have a real opportunity in front of us to continue gaining market share, strengthening our brands, and elevating the experience for our customers alike. Your role in that is critical, and we appreciate the way you represent our products every day.
Thank you again for your partnership and for the trust you have in our team. We are committed to supporting you, communicating clearly, and continuing to improve in the areas that matter most. Let’s make it a strong spring and an even stronger summer.
God Bless,

Daniel Indelicato
President - Centurion & Supreme Boats
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"Keep the Momentum GEOing!" - Amy Mauzy
*image above generated by ChatGPT*
AI is definitely a popular topic for marketers these days. It seems every marketing company is utilizing artificial intelligence to increase their clients' market penetration. It is still difficult to understand if these efforts are producing results in the form of sales. Until recently, it had not been clear to me how AI is best utilized to bolster brand perception and ultimately make new sales. At Miami and Sacramento Boat Shows, I experienced what AI can do for new boat sales first hand.
In Miami, I had a walkthrough scheduled with Jim and Anne. They currently own a 23-foot Yamaha jet boat, but their grandkids are unable to surf behind it. I didn't ask Jim and Anne's ages, but they looked to be in their 60s. They are interested in the Ri230, but have no experience with Centurion or any other wake surf boat. I walked them through the Ri245 we had at the show and answered all of their questions. We talked for more than 2 hours. Then towards the end of our conversation, when I thought there couldn't possibly be any more questions, Anne asked about the Ri230's ski wake. Then Anne said something that really surprised me. "ChatGPT said Centurion was not the boat we should get if the kids want to ski.”
Anne shared with me the results she received from ChatGPT when she asked the following questions. I have attached the full results below.
What boats make the best wakesurfing waves?
What matters most for wakesurf waves?
Which boat is also good for waterskiing and tubing?
As you might imagine, Centurion, specifically the Ri265 was listed as the top result for questions 1 and 2, but ChatGPT listed Centurion as "What NOT to Buy If Skiing Matters”.
In Sacramento, I met Chris. He and his wife own a 2005 Wakesetter VLX that they keep in a 21-foot slip on Folsom Lake. They are looking for new wake surf boat that will fit in their slip. Chris's wife also has a bad back so she wants a smooth ride. I didn't ask Chris's age, but he looked to be in his mid to late 40s. Chris and his wife have never been in a Centurion on the water. He did research on ChatGPT for the best surf boat for his needs and once again Centurion came up as the best surf wave.
What is the best wake surf boat?
What is the best 21-foot wake surf boat with the smoothest rough water ride?
Centurion was mentioned as the best surf wave in the answer to question #1. And Centurion was identified as the best result for the second question, but the model ChatGPT referenced is the Centurion Fi21.
Our overall results in these two examples were extremely positive! These results reflect the momentum we have been manufacturing with the educational information we publish about our brands. These factored into two different boat buyers seeking out our brand to learn more about buying Centurion boats. But there is definitely more momentum to be manufactured.
I think we all assume some boat buyers are using AI to research their purchase decision, but I experienced two specific examples of this new phenomenon this boat show season that were different than I had envisioned.
Boat buyers are asking AI extremely specific questions. If we have not publicized content that answer with that same level of detail, we may not be shown as a good option in the results. We have chosen to market wake surfing as our primary discipline with wakeboarding as a strong second. We assume that consumers understand Centurions will still pull a tube and create a recreational ski wake, but we have not produced this content. It is this lack of content that AI sees as proof that Centurions don't perform these tasks well. Even when the AI answer is overwhelmingly positive about our brand, the negative result still seems to capture attention.
We need to keep the momentum GEOing. GEO or generative engine optimization is one of the names given to the practice of structuring digital content and managing online presence to improve visibility in responses generated by generative artificial intelligence systems. Essentially we can optimize AI results for our brands by producing content that answers the questions boat buyers are asking. Utilizing this approach we can continue to manufacture our own momentum by understanding what boat buyers want to know about our brands in comparison to others.
Go through this same exercise with your new customers. Find out how AI engines like ChatGPT and Google are answering questions about dealerships and brands sold in your area. Then get to publishing content that features your dealership and brands as the answer to your customers' needs, especially compared to your competition.
Jim and Anne's ChatGPT Results:
Here’s a breakdown of the boats widely considered to make the best wakesurfing waves — including pros, typical uses, and why they’re favored by surfers and riders:
🏆 Top Boats for Excellent Wakesurfing Waves
-
Known for powerful, deep and customizable surf waves.
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Built with Opti-V hulls that create smooth, long surf wakes that many riders prefer.
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Great choice for experienced surfers who love big push and flexibility.
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Often cited as one of the best overall wakesurf boats on the market.
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Nautique’s advanced Surf System and adjustable running surface help shape tall, clean waves.
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Strong reputation in the community for consistent waves and premium build quality.
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Malibu’s Surf Gate® technology is famous for creating clean, customizable surf wakes at the press of a button.
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Highly rated by riders for ease of setup and versatile wake shapes.
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The Malibu 23 LSV was even awarded Wakesurf Boat of the Year.
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Strong surf capabilities with systems like Swell™ and Autowake, offering great wave consistency.
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Balanced performance if you want both wakesurfing and other wake sports.
-
More budget-friendly but still excellent at producing strong waves.
-
Uses hydraulic surf gates and ballast to tailor the wave for left or right riding.
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Good option if you want big waves without high luxury pricing.
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Known as “all-rounders” with strong wakesurf wakes and premium features.
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Great for riders who want versatility between surfing and wakeboarding.
🚤 Special Mention
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A huge sport-utility boat with large surfable waves created by dual forward drives — excellent for wakesurfing without traditional ballast tanks.
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It’s more of a cruiser + surf boat in one package.
🧠 Quick Guidance on Choosing the Right Boat
🏄♂️ Summary: Best Waves by Category
|
Priority
|
Best Picks
|
|---|---|
|
Best overall wakesurf waves
|
Centurion Ri265, Nautique G23/G25, Malibu LSV
|
|
Best for customization
|
Malibu w/ Surf Gate, Supra Swell System
|
|
Best value / budget
|
Axis A20/A22/T250
|
|
Versatile and luxurious
|
Nautique Paragon, MasterCraft XStar
|
🥇 Malibu Boats – 23 LSV or 24 MXZ
-
Surf Gate + Power Wedge = excellent surf wave
-
Ballast can be drained to flatten the wake for skiing
-
Very good tubing pull (stable and powerful)
🥈 Nautique Boat Company – GS Series (GS22 / GS24)
-
Designed specifically as a 3-sport crossover (surf / ski / wakeboard)
-
Flattens out better than the G-series boats
-
Strong, clean surf wave when weighted
🥉 MasterCraft – XT Series (XT22 / XT23)
-
SurfStar system for strong surf wave
-
Drains ballast quickly for skiing
-
Great tracking and manageable wake at 30–34 mph
💰 Best Value Crossover
Axis Wake Research – T220 / T235
-
Strong surf wave (shares Malibu tech)
-
Not ideal for serious slalom, but fine for recreational skiing
-
Excellent tubing boat
⚠️ What NOT to Buy If Skiing Matters
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Centurion Ri series (amazing surf, heavy hull = big ski wake)
-
Nautique G23/G25 (fantastic surf, not ideal ski wake)
-
Any boat over 24–25 ft if you want good slalom performance
🎯 The Honest Answer
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How serious the skier is (recreational vs course skier)
-
Typical crew size
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Budget range
What You Need
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Strong surf wave that still works with lighter riders (65–120 lbs)
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Easy adjustability (quick switching between goofy/regular and beginner/pro waves)
-
Good hole shot for tubing
-
Manageable ski wake at 30–32 mph
-
Not overly deep draft for shallow water
-
22–23 ft sweet spot (big enough for surf, not too deep)
🥇 Best Overall Fit
Malibu Boats 23 LSV
-
✔ Excellent surf wave that works for light and heavy riders
-
✔ Power Wedge lets you fine-tune wave size for kids vs adults
-
✔ Ballast drains quickly to improve ski wake
-
✔ Strong pull for tubing
-
✔ Moderate draft compared to some deeper-V competitors
-
✔ Very easy driver interface (great for multi-generation family use)
🥈 Very Close Second
Nautique Boat Company GS22
-
Slightly better ski wake than most surf boats
-
Excellent crossover hull
-
Surf wave not quite as massive as Nautique G-series, but very good
-
Premium build quality
Why I Would NOT Recommend:
❌ Deep-V Surf Specialists (e.g., Centurion Ri series)
-
Deeper draft (less ideal for shallow late-season lakes)
-
Ski wake is noticeably larger
-
Designed more for serious surf crews
Important for Your Shallow Lake
-
Draft measurement fully loaded
-
Ability to run partial ballast
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Propeller pitch optimized for shallow water
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Surf wave quality at reduced ballast (you’ll likely use this late season)
My Clear Recommendation for Your Family
-
Compare 23 LSV vs GS22 side-by-side
-
Suggest used model years that are the sweet spot
-
Estimate realistic pricing in Canada
-
Help you decide between new vs 3–5 years old
🏆 The Best Wakesurf Boats Right Now
🔥 1. Nautique G-Series (G23 / G25 / Paragon)
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Known for premium build quality + elite waves
-
Very customizable surf settings
-
Used in pro competitions
🌊 2. Centurion Ri Series (Ri245 / Ri265)
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Produces long, powerful waves with tons of push
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Massive ballast (up to ~6,000 lbs)
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Deep-V hull designed specifically for surfing
⚡ 3. Malibu Wakesetter / M-Series (M240, 23 LSV, 25 LSV)
-
Surf Gate + Power Wedge = highly adjustable waves
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Great for families and mixed riding (surf + wakeboard)
🏄 4. MasterCraft XStar / XT Series
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Smooth, customizable surf wave
-
High-end interiors and tech
💪 5. Supra SE / SL Series
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Powerful engines + smart auto surf systems
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More affordable than Nautique/Malibu at similar performance
💰 6. Axis (by Malibu)
-
Shares Malibu surf tech at lower cost
-
Simpler interior, still throws a great wave
🧠 Quick Decision Guide
-
Want the absolute best wave? → Centurion Ri
-
Want luxury + prestige? → Nautique G-Series
-
Best for families / versatility? → Malibu Wakesetter
-
Balanced premium option? → MasterCraft
-
Performance on a budget? → Supra or Axis
💡 Important Reality Check
-
Your local dealer/service quality (huge factor)
-
Lake size & conditions
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Crew size (big boats vs smaller lakes)
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Budget (new boats can run $100K–$300K+)
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Your budget
-
New vs used
-
How many people you usually bring
🏆 Best 21’ Wakesurf Boat for Rough Water Ride
🥇 Centurion Fi21
-
Uses a deep-V “Opti-V” hull (very rare in wake boats)
-
Cuts through chop instead of slapping on top of it
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Heavier than most 21’ boats → smoother, more planted ride
-
Still throws one of the best surf waves in the class
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The Opti-V hull has ~20° deadrise, which “slices cleanly through rough water” and absorbs chop better than flatter hulls
-
Specifically noted as “great in rough water” and smooth even in choppy conditions
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Less pounding on windy lakes (huge if you’re in places like Tahoe, Folsom, or the Delta)
-
Passengers stay comfortable instead of getting beat up
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Better tracking and control in rollers
🥈 Other Good 21’ Options (But Not as Smooth in Chop)
⚡ Nautique G21
-
Amazing wave and premium build
-
Flatter hull = rougher ride in chop
-
More of a “performance wake machine” than a rough-water cruiser
🌊 Malibu 21 LSV / 21 LX
-
Great all-around boat
-
Softer ride than Nautique, but still not a deep-V hull
-
Better for calmer lakes than consistent afternoon chop
💰 Axis A20 / A21
-
Good value and fun wave
-
Lighter + flatter = you’ll feel rough water more
🧠 Why Hull Shape Matters (This is the key insight)
-
Flat or modified-V hull
-
Designed to maximize wake shape, not ride comfort
-
True deep-V hull (like offshore boats)
-
Trades a tiny bit of efficiency for:
-
smoother ride
-
better handling in chop
-
still massive surf wave due to ballast + displacement
-
💡 Straight Answer
-
Smoothest ride in rough water (by far) → ✅ Centurion Fi21
-
Best luxury but rougher ride → Nautique G21
-
Best all-around family compromise → Malibu 21 LSV
⚠️ Honest Reality Check
-
The Fi21 punches way above its size class
-
It’s the closest thing to a “big boat ride” in a 21’ package
-
Compare Fi21 vs G21 vs 21 LSV side-by-side
-
Or recommend the best used model years (huge difference in value)
Amy Mauzy
Vice President Marketing and Brand Direction
Centurion & Supreme Boats Welcomes New Dealer – Tims Ford Powersports
(March 13, 2026) Winchester, TN— Centurion & Supreme Boats is thrilled to announce Tims Ford Powersports as one of our newest dealers. Serving the south central area of Tennessee, Tims Ford Powersports, and their 20 years in business, will further strengthen and enhance the Centurion and Supreme brands in a region where on water lifestyle runs deep.
In November of 2023, Nathan Sensing purchased the dealership from Marty and Sandy Coe, who ran the business for nearly two decades. Coming from the corporate world, Nathan was excited to apply his business experience to a business rooted in community, service, and outdoor adventure.
Nathan and his team are proud to bring Centurion and Supreme into their lineup of boats. With a dedicated staff of about 30 team members, the dealership continues to build on its legacy of strong customer relationships and reliable service.
“Centurion and Supreme have a strong presence on our lake, and our customers really wanted us to pick up the brands,” says Nathan. “When enough of my customer base spoke up, I looked into the brands, and they complement what we sell here.”
One of the most vocal customers encouraging the decision was a man named Aaron. Aaron’s passion for Centurion was unmatched; he was so committed to the idea that he even offered to serve as an advisor to help facilitate the transition. Tragically, just before the partnership between the factory and Tims Ford Powersports was finalized, Aaron passed away in a single engine plane crash.
“He was such a quality human and was well respected,” Nathan shares. “When someone like that comes to me and tells me I need to do something, I listen. He was the catalyst that jumpstarted this partnership with Centurion and Supreme.”
Nathan and his team continue to be inspired by their customers and by people like Aaron who shape the spirit of the dealership. Whether it’s a heartfelt five star review, a wave on the lake, or a casual conversation at the dock, the people they serve fuel their passion every day.
The Tims Ford team is proud to join the Correct Craft family. For Nathan and his staff, choosing partners who share their values matters. The stability, integrity, and faith that define Centurion & Supreme Boats as a Correct Craft company resonated deeply with the Tims Ford team, making this partnership feel like both a natural and meaningful fit.
As Tims Ford Powersports enters this new chapter with Centurion & Supreme Boats, the dealership remains committed to delivering exceptional service, fostering meaningful relationships, and supporting a lake community that has supported them for years. Nathan sees the future as one built on connection and trust because, as he says, “It’s not just about the boat. It’s about the memories people make with the time they have.”
“We are excited to be working with Tims Ford Powersports. Nathan and his team bring a wealth of knowledge in both business and boating making them a perfect fit in our Centurion & Supreme Boats family. The future is bright for our brands in Southern Tennessee,” says Nate Reid, Eastern Region Sales Manager for Centurion & Supreme Boats.
To learn more about Tims Ford Powersports, please visit https://www.timsfordpowersports.com
Centurion & Supreme Boats Welcome New Dealer – BoardCo DFW
(February 20, 2026) Fort Worth, TX — Centurion & Supreme Boats are proud to announce BoardCo DFW as the newest addition to the dealer network, expanding the brands’ industry-leading surf performance into the largest towboat market in the world, Dallas-Fort Worth (DFW).
BoardCo DFW is an extension of BoardCo, Centurion’s longest-standing dealer, bringing decades of wake and surf expertise to the Dallas-Fort Worth area. The expansion reflects Centurion & Supreme Boats’ continued momentum and commitment to strengthening their presence in key towboat markets.
“The Dallas-Fort Worth market is one of the most important towboat markets in the world and having BoardCo DFW representing Centurion and Supreme there is a major step forward for our dealer network,” shares Daniel Indelicato, President of Centurion & Supreme Boats. “BoardCo has a proven track record of delivering an elite customer experience, and bringing that same level of passion, product knowledge, and service to North Texas will have a significant impact. We believe BoardCo DFW will quickly become a key part of our growth, not only in Texas, but across the entire dealer network.”
For General Manager Hunter Harvell, the opportunity is deeply personal. Harvell grew up in the dealership world, working from the ground up in his family’s former Texas dealership. Starting in the pro shop at just 15 years old, he gained experience across every part of the business from demoing boats and working in service to eventually moving into sales.
After an extensive search for a dealership location, as fate would have it, the team ultimately returned to a familiar place. The facility that once housed the Harvell family’s Texas Mastercraft dealership now serves as the home of BoardCo DFW, bringing Harvell’s story full circle as he returns to where he and his family’s careers in the marine industry first began.
After spending time outside the marine industry, Harvell began paying close attention to changes in the towboat market. With Dallas-Fort Worth continuing to lead the world in towboat sales, he saw a unique opportunity to reenter the industry and raise the bar for customer experience in the region.
“The time to capitalize on opportunity isn’t when things smooth out, it’s right before,” Harvell said. “The market is competitive, but we believe there’s an opportunity to raise the standard for what people should expect when they buy a surf boat in DFW.”
After connecting with Mitch and Troy Mann of BoardCo, Harvell quickly recognized shared values rooted in family, faith, and a passion for wake boats. What started as a conversation quickly developed into a vision to bring Centurion’s performance pedigree to North Texas.
When Harvell traveled to Utah to experience the boats firsthand, the decision became clear.
“I surfed an Ri230, and it was hands down the best wave I’ve ever ridden,” he said. “The surf performance, the ride, the efficiency, everything about it confirmed this was the right move.”
BoardCo DFW now operates out of nearly 30,000 square feet, including an expansive 8,000-square-foot showroom and more than 16,000 square feet dedicated to service. The facility reinforces the dealership’s commitment to delivering a premier ownership experience for Centurion and Supreme customers across Dallas-Fort Worth.
"The Dallas-Fort Worth area has one of the most vibrant and passionate water sports communities in the entire country, and we couldn't be more excited to be a part of it. At BoardCo, we've always believed that we're not just selling boats — we're connecting people to a lifestyle and a community. That's what drives everything we do, and we can't wait to build those relationships here in DFW," shares Mitch Mann, CEO at BoardCo.
Early demand in the region has already been strong. Harvell notes that interest in Centurion’s performance-driven lineup has exceeded expectations in the early weeks of operation.
"What makes me most excited about this location isn't just the market — it's the team we have in place. We've assembled a group of people in DFW who genuinely love this sport and are deeply connected to this community. When you walk into our Fort Worth location, you're going to be taken care of by people who ride, who know these boats inside and out, and who truly care about your experience on the water. Our team in DFW is comprised of industry veterans who have decades of experience and a track record of providing the highest level of service in the towboat industry,” Mitch notes.
BoardCo DFW will host demo days, a grand opening celebration, and a World Series of Wake Surfing event later this season as the team establishes Centurion’s presence in the world’s top towboat market.
“When you boil it down, what we do is bring people together on the water,” Harvell said. “We sell fun for a living and there’s no better platform for that than a Centurion.”
For more about BoardCo DFW, check out this BoardCo YouTube video!
President's Letter - March DNL
Dear Valued Partners,
As we wrap up boat show season, I want to take a moment to thank all of you for the time, effort, and investment you put in over the past few months. We know how much work goes into each show, and we appreciate the way our network continues to represent Centurion and Supreme at a high level across the country and internationally.
As we move out of boat show season, our focus shifts to the spring and summer retail months, which are always the most important part of the year. This is the time when customers start getting back on the water, showroom traffic picks up, and retail activity usually improves. One of the biggest opportunities coming out of boat shows is following up with the leads you generated and getting those customers out on the water for demos. We continue to see that once a customer experiences the wave and the ride in person, the chances of closing the sale go up significantly. Staying disciplined on follow up and demo activity over the next few months will make a big difference in overall retail results.
We are also continuing to prepare for the 2027 model year launch this summer. We are excited about where the lineup is heading, and we believe the updates we have coming will help strengthen both brands in the marketplace. We will share more details as we get closer to launch timing.
Most importantly, thank you again for your partnership. The strength of Centurion and Supreme has always been our dealer network, and we appreciate the work you are doing every day. We are committed to working alongside you as we head into the core selling season, and we are looking forward to a strong spring and summer.
God Bless,

Daniel Indelicato
President – Centurion & Supreme Boats
President's Letter - February DNL
Dear Valued Partners,
February has delivered strong momentum across many of your markets. Boat shows brought quality traffic and serious buyers, and we continue to see meaningful interest in both Centurion and Supreme. When our product is presented with clarity and confidence, we win. Thank you for the professionalism and effort you have and continue to demonstrate throughout show season.
As we transition into spring, we are entering the most important retail window of the year. The next sixty days will shape the trajectory of your season. Now is the time to ensure your inventory is positioned intentionally with the right models. Be ready to present them clean and ready to deliver. Be disciplined in pricing so you protect margin while remaining competitive. Spring buyers move quickly, and strong first impressions matter.
Your sales team’s preparation is equally critical. Today’s customers arrive informed and ready to make decisions. Make sure your team can clearly articulate what differentiates our surfing system, our build quality, and the overall ownership experience. Straightforward conversations, delivered with confidence, close deals.
Your digital presence should reflect the same level of professionalism. Most customers will evaluate your inventory online before walking into your showroom. Confirm listings are current, photos and video are high quality, and your social channels remain active. Consistency online directly supports showroom traffic.
Operational readiness will also define your early season success. Review rigging timelines, parts availability, and service capacity to ensure smooth deliveries. A strong delivery experience sets the tone for referrals and long-term customer loyalty.
Finally, now is the time to secure demo days and local lake events. Dealers who establish early visibility tend to build momentum first. Proactive engagement in your market will create separation as traffic increases.
Spring represents our strongest opportunity to drive retail, protect margin, and deliver an exceptional ownership experience. Our team is aligned and ready to support you. If you need guidance on inventory strategy, marketing support, or retail planning, reach out early so we can move decisively together.
We value the partnership and commitment you continue to demonstrate in the market. Let’s capitalize on the momentum and build a strong start to the season.
God Bless,

Daniel Indelicato
President – Centurion & Supreme Boats
February 2026 Dealer Newsletter the Measure of Momentum
To determine momentum you multiply an object's mass by its velocity. But how do you calculate the momentum of an intangible object like a brand?
I wrote last month that manufacturing momentum can be slowed by a pessimistic mindset. Allowing factors out of your control to weigh on your mind can negatively affect your ability to manufacture your brand's momentum. At the same time, momentum can cease being built with false optimism. Lying to yourself about the momentum of your brand prevents you from progressing as well.
What we need is a way to measure the momentum of our brands to give us the confidence to continue to invest in manufacturing the momentum. While there may not be a mathematical equation to determine a brand's momentum, I believe there are five indicators that can give us a strong idea of its progress.
1. Have you sold more through this same time last model year? In other words, have you sold more units, increased your overall revenue or netted more profit July '25 through February '26 compared to July '24 throughFebruary '25?
- Many of us are used to gauging the progression of our brands on unit sales made at boat shows, but that is only one piece of this sales indicator. If we have succeeded in our goal to make sales before the shows, boat show deposits will likely be down. The boat show sales metric alone could be misleading.
2. How many non-current Centurions and Supremes do you have in inventory now compared to this time last year?
3. What is your local market share?
4. Have you converted more customers from competitive product into our brands this model year compared to last?
- Another question to ask for this indicator is how many competitive products have you consigned or taken in on trade compared to this time last model year?
5. What have your conversations with potential customers been like this model year compared to last?
- Most of you know I talk a lot, but you may not know that I talk to a lot of prospective and existing customers. I make notes related to this indicator every year, especially during boat show season. Cataloging customer conversations helps me prove or fail our marketing and sales strategies as a manufacturer. Through these conversations I pick-up on general sentiment about our brands. In 2015, the conversations normally included a statement like, "I have never heard of Cen-tur-on. What kind of boats are these?" In 2019, "My family and I are getting into wake surfing and I heard Centurions and Supremes make great waves." In 2022, "We need a surf boat for this summer." In 2026 the conversation has changed to, "I know Centurions and Supremes are the best surf boats, but I had no idea the interiors were this nice. Is that the price? I thought it would be much more."
Evaluating these indicators for your brand should give you the confidence you need to know that our momentum is building. This is the measure of our brands' momentum and the results should give us all the confidence to continue to manufacture momentum at every opportunity. It is working!
Amy Mauzy
Vice President of Marketing and Brand Direction
Centurion & Supreme Boats Welcome American Boat Center as New Dealer
(February 17, 2026) Knoxville, TN-- Centurion & Supreme Boats are proud to welcome American Boat Center as our newest dealer, bringing the best wake surf boats in the world to East Tennessee’s thriving lake community.
As Centurion & Supreme Boats share over 50 years each of innovation and leadership in wake and surf performance, this partnership reflects a shared legacy built on excellence. For five decades, American Boat Center (ABC) has earned a reputation for trusted expertise, award-winning service, and a deep connection to life on the water values that align seamlessly with Centurion and Supreme’s commitment to delivering exceptional boats and ownership experiences.
“We’re thrilled to partner with Centurion and Supreme,” said Steve Moore, owner of American Boat Center. “These brands represent the very best in surf performance, innovation, and quality. It’s a perfect fit for our customers and our market.”
Centurion continues to lead the industry with world-class surf systems and performance-driven hull design, while Supreme delivers powerful waves and premium value for families looking to elevate their time on the water which stood out to ABC. Backed by a factory-trained service team, ABC is fully equipped to support both new and existing owners throughout East Tennessee, whether in-house or with their dockside service.
“We focus on long-term relationships, not just transactions,” said Ryan Jones. “Our goal is to deliver an unmatched experience before, during, and long after the sale.”
For more than 50 years, Centurion & Supreme Boats have been recognized for industry-leading wake and surf performance, innovative technology, and a relentless commitment to the rider experience, making American Boat Center a natural addition to the dealer network.
“Our partnership with American Boat Center brings two premier surf brands to a passionate boating community,” said Jason Hammons, National Sales Manager at Centurion & Supreme Boats. “Their commitment to service and connection to the local lake lifestyle make them an ideal partner.”
American Boat Center will celebrate its launch as a Centurion and Supreme dealer with a spring lake season kickoff event featuring on-water demos and exclusive offers. Check out their website for more details.
“There’s nothing better than seeing families make memories on the water,” said Ryan Jones, “That’s what motivates us every day.”
For more information, contact the dealership at (865) 777-2628








