February 2025 DNL: President's Letter
Dear Centurion and Supreme Dealers,
Boat show season is in full swing, and I wanted to take a moment to share the outstanding momentum we’re experiencing with Centurion and Supreme. Thanks to your dedication and hard work, boat show sales are up 10% compared to last year. This is a direct testament to the growing recognition of the exceptional value our boats offer.
This success isn’t just about numbers; it’s about the passion and commitment you bring to representing our brands. The feedback from the shows has been phenomenal. Customers see first-hand that our boats deliver the best value our segment has to offer. Focused on performance, function, and innovation, all at a price that makes sense, our lineup of boats delivers exceptional quality, versatility, and value for every family.
One thing I’ve been particularly impressed by is the energy and effort dealers are putting into their boat show displays this year. The creativity and professionalism at boat shows are truly raising the bar, and the reports from our sales team highlight the incredible work being done across our dealer network. Your ability to engage customers, showcase our boats’ strengths, and create excitement around our brands is making a significant impact.
As we move throughout the year, let’s keep the momentum going! Continue to leverage the excitement around our brands while maximizing every opportunity. Utilize marketing tools and support available to you, share success stories, and capitalize on the buzz we’re creating together. The strength of our products, combined with your efforts, is what will continue to drive success to our brands and create lifelong Centurion and Supreme customers.
Thank you for your commitment to Centurion and Supreme. Your hard work and dedication are truly appreciated, and I look forward to an incredible year ahead! Let’s continue to make 2025 a year to remember by building on this momentum and creating an unparalleled experience for our customers.
February 2025 DNL: Movin' On Up
When I look at the latest domestic registration numbers for the Wake Boating segment in Q3, Q4 of 2024 as well as January of 2025, I hear our walk-up song! We're not walking up to receive an award. We moved up to #5 in the boat manufacturer ranking of unit sales in the United States, while Centurion has moved up to 5th in unit sales as an individual brand.
January SSI: R12 CY R12 LY R12 YOY %
Ski Wake: 8,811 10,115 -12.9%
- MasterCraft: 1,683 1,958 -14.0%
- Malibu: 1,581 1,940 -18.5%
- Nautique: 1,493 1,582 -5.6%
- Axis: 837 1,103 -24.1%
- Centurion 616 591 4.2%
Our walk-up song is not, "We are the Champions" because we are not interested in building the most boats. It's not "Life in the Fast Lane" because we are not interested in building boats the fastest. It is "Movin' On Up", the theme song to the 80's sitcom "The Jeffersons" because Centurion and Supreme boats are now being chosen among the top boat manufacturers in the water sports industry. 616 591 4.2%
To add to this incredible momentum, Centurion and Supreme Boats were the only two wake boat brands increasing market share for the last two quarters. Centurion is still up by 4.2% in January, while all others are down. The thoughtful partnership-based decisions we have made over the last two years are manufacturing the increased momentum that is elevating our brands even in a challenging market.
My favorite part of our walk-up song is, "Now we're up in the big leagues, gettin our turn at bat. As long as we live it's you and me baby. There ain't nothing wrong with that! Well we're moving on up..." It's "you" the dealers and "me" the manufacturer who are helping all of us climb this ladder of success. We will continue to be an excellent steward of your partnership and trust by continuing to manufacture momentum along with the World's best waves wake and ride!
Amy Mauzy
Vice President of Marketing and Brand Direction