President's Letter - February DNL

Dear Valued Partners,

February has delivered strong momentum across many of your markets. Boat shows brought quality traffic and serious buyers, and we continue to see meaningful interest in both Centurion and Supreme. When our product is presented with clarity and confidence, we win. Thank you for the professionalism and effort you have and continue to demonstrate throughout show season.

As we transition into spring, we are entering the most important retail window of the year. The next sixty days will shape the trajectory of your season. Now is the time to ensure your inventory is positioned intentionally with the right models. Be ready to present them clean and ready to deliver. Be disciplined in pricing so you protect margin while remaining competitive. Spring buyers move quickly, and strong first impressions matter.

Your sales team’s preparation is equally critical. Today’s customers arrive informed and ready to make decisions. Make sure your team can clearly articulate what differentiates our surfing system, our build quality, and the overall ownership experience. Straightforward conversations, delivered with confidence, close deals.

Your digital presence should reflect the same level of professionalism. Most customers will evaluate your inventory online before walking into your showroom. Confirm listings are current, photos and video are high quality, and your social channels remain active. Consistency online directly supports showroom traffic.

Operational readiness will also define your early season success. Review rigging timelines, parts availability, and service capacity to ensure smooth deliveries. A strong delivery experience sets the tone for referrals and long-term customer loyalty.

Finally, now is the time to secure demo days and local lake events. Dealers who establish early visibility tend to build momentum first. Proactive engagement in your market will create separation as traffic increases.

Spring represents our strongest opportunity to drive retail, protect margin, and deliver an exceptional ownership experience. Our team is aligned and ready to support you. If you need guidance on inventory strategy, marketing support, or retail planning, reach out early so we can move decisively together.

We value the partnership and commitment you continue to demonstrate in the market. Let’s capitalize on the momentum and build a strong start to the season.

God Bless,

Daniel Indelicato

President – Centurion & Supreme Boats

by Taylor Manzanedo

February 2026 Dealer Newsletter the Measure of Momentum

To determine momentum you multiply an object's mass by its velocity. But how do you calculate the momentum of an intangible object like a brand?

I wrote last month that manufacturing momentum can be slowed by a pessimistic mindset. Allowing factors out of your control to weigh on your mind can negatively affect your ability to manufacture your brand's momentum. At the same time, momentum can cease being built with false optimism. Lying to yourself about the momentum of your brand prevents you from progressing as well.

What we need is a way to measure the momentum of our brands to give us the confidence to continue to invest in manufacturing the momentum. While there may not be a mathematical equation to determine a brand's momentum, I believe there are five indicators that can give us a strong idea of its progress.

1. Have you sold more through this same time last model year? In other words, have you sold more units, increased your overall revenue or netted more profit July '25 through February '26 compared to July '24 throughFebruary '25?

• Many of us are used to gauging the progression of our brands on unit sales made at boat shows, but that is only one piece of this sales indicator. If we have succeeded in our goal to make sales before the shows, boat show deposits will likely be down. The boat show sales metric alone could be misleading.

2. How many non-current Centurions and Supremes do you have in inventory now compared to this time last year?

3. What is your local market share?

4. Have you converted more customers from competitive product into our brands this model year compared to last?

• Another question to ask for this indicator is how many competitive products have you consigned or taken in on trade compared to this time last model year?

5. What have your conversations with potential customers been like this model year compared to last?

• Most of you know I talk a lot, but you may not know that I talk to a lot of prospective and existing customers. I make notes related to this indicator every year, especially during boat show season. Cataloging customer conversations helps me prove or fail our marketing and sales strategies as a manufacturer. Through these conversations I pick-up on general sentiment about our brands. In 2015, the conversations normally included a statement like, "I have never heard of Cen-tur-on. What kind of boats are these?" In 2019, "My family and I are getting into wake surfing and I heard Centurions and Supremes make great waves." In 2022, "We need a surf boat for this summer." In 2026 the conversation has changed to, "I know Centurions and Supremes are the best surf boats, but I had no idea the interiors were this nice. Is that the price? I thought it would be much more."

Evaluating these indicators for your brand should give you the confidence you need to know that our momentum is building. This is the measure of our brands' momentum and the results should give us all the confidence to continue to manufacture momentum at every opportunity. It is working!

Amy Mauzy

Vice President of Marketing and Brand Direction

by Taylor Manzanedo

Centurion & Supreme Boats Welcome American Boat Center as New Dealer

(February 17, 2026) Knoxville, TN-- Centurion & Supreme Boats are proud to welcome American Boat Center as our newest dealer, bringing the best wake surf boats in the world to East Tennessee’s thriving lake community.

As Centurion & Supreme Boats share over 50 years each of innovation and leadership in wake and surf performance, this partnership reflects a shared legacy built on excellence. For five decades, American Boat Center (ABC) has earned a reputation for trusted expertise, award-winning service, and a deep connection to life on the water values that align seamlessly with Centurion and Supreme’s commitment to delivering exceptional boats and ownership experiences.

“We’re thrilled to partner with Centurion and Supreme,” said Steve Moore, owner of American Boat Center. “These brands represent the very best in surf performance, innovation, and quality. It’s a perfect fit for our customers and our market.”

Centurion continues to lead the industry with world-class surf systems and performance-driven hull design, while Supreme delivers powerful waves and premium value for families looking to elevate their time on the water which stood out to ABC. Backed by a factory-trained service team, ABC is fully equipped to support both new and existing owners throughout East Tennessee, whether in-house or with their dockside service.

“We focus on long-term relationships, not just transactions,” said Ryan Jones. “Our goal is to deliver an unmatched experience before, during, and long after the sale.”
For more than 50 years, Centurion & Supreme Boats have been recognized for industry-leading wake and surf performance, innovative technology, and a relentless commitment to the rider experience, making American Boat Center a natural addition to the dealer network.

“Our partnership with American Boat Center brings two premier surf brands to a passionate boating community,” said Jason Hammons, National Sales Manager at Centurion & Supreme Boats. “Their commitment to service and connection to the local lake lifestyle make them an ideal partner.”

American Boat Center will celebrate its launch as a Centurion and Supreme dealer with a spring lake season kickoff event featuring on-water demos and exclusive offers. Check out their website for more details.

“There’s nothing better than seeing families make memories on the water,” said Ryan Jones, “That’s what motivates us every day.”

For more information, contact the dealership at (865) 777-2628

by Taylor Manzanedo

WakeWell & Centurion Boats: Serving the Wake Community Together

(February 19, 2026) Merced, CA--For more than 20 years, WakeWell has existed to share the love of God within the culture of wake. Built on relationships and authenticity, WakeWell meets riders, families, and fans right where they are which is on the water.

“Our vision is to see the entire wake culture transformed by the love of Jesus,” said Mark, WakeWell’s National Director. “And that happens through relationships, being present in the community and walking with people where they are.”

Today, WakeWell supports 23 chapters across the U.S. and internationally, each uniquely shaped by its local wake community. There is no cookie-cutter model. “Every chapter looks different,” said Dustin, WakeWell National Coordinator. “We want to fully empower leaders to lead in the way that best serves their lake and their people.”

WakeWell’s growing presence in wake surfing has been especially evident at events like the Centurion World Wake Surfing Championship. Throughout the World Series of Wake Surfing season and at Worlds, WakeWell created opportunities for prayer through WakeChurch gatherings, and meaningful conversations, meeting the wake surf community in a space where connection already runs deep.

“What excites us about partnering with Centurion is the shared culture,” Mark said. “There’s a like-mindedness in valuing faith, people, and community. If someone can be prayed for, attend WakeChurch, or simply feel welcomed, that’s a win.”

For Dustin, the impact is personal. “Being at these contests and serving the community is what drives me,” he shared. “The more people who come to know Jesus, the more motivated we are and it all starts with showing up.”

WakeWell National Conference: April 9–12 Clermont, Florida

WakeWell’s annual National Conference brings together chapter leaders, members, and anyone connected to the culture of wake. Open to everyone, the event includes inspiring speakers, fellowship, and time on the water wake surfing, foiling, and wakeboarding.

“People don’t have to be pro athletes to belong here,” Dustin said. “If you’re part of the wake culture, this is for you.”

Early bird registration is now open:
RSVP now and join WakeWell in Clermont, Florida, April 9–12.

by Taylor Manzanedo

Protecting the Momentum Mindset

This time of year many of you are working just as hard as summer to prepare for and execute your boat shows. You all know how your winter sales set the stage for the rest of your year. You are putting in the work, but when you are this busy you risk becoming rundown. This added weight can allow external forces, out of your control, to hamper your ability to manufacture momentum in your business. We all have to protect our momentum mindset to maximize our success in 2026. I have attended two boat shows so far this season and both were amazing examples of keeping a foot on the gas of manufacturing momentum regardless of negative external factors.

The Centurion & Supreme Boats Portland Boat Show was executed by Northwest Boat Sports in early January. The booth was beautifully laid-out to include 7 of our 2026 models. (1 Ri265 50th LE, 1 Ri245, 1 Ri230, 1 Fe25, 1 Nv243, 1 S220 and 1 S240)

NWBS could have focused on many external negative forces going into this show. Interest rates are down, but only by about a point. Many purchasing customers have newer higher value trades. The towboat industry, as a whole, is down double digits in market share compared to a few years ago. The prices of boats continue to rise. And there is always something negative in the news that could move in on any of our mindshare.

Instead, the team at NWBS, especially our Centurion & Supreme Boats Brand Champion, David Johnson doubled down on manufacturing momentum. They accomplished this with amazing preparation. David had appointments set with potential buyers and was in constant communication with them leading up to the show. NWBS hosted an open house in late 2025 which proved to be the perfect venue to start these conversations. The booth layout, choice of model representation and staffing created a great experience for these customers visiting the boat show. The other momentum move that NWBS made is their ability to maintain amazingly close relationships with their existing customers. They have truly created a family of owners who wouldn't buy a boat anywhere else.

NWBS's investment in manufacturing momentum resulted in 13 deposits from the boat show. 2026 represents the most deposits they have ever taken on Centurion and Supreme boats at a boat show. They sold 12 Centurions and 1 Supreme by choosing to focus on the steps they could take to continue to manufacture momentum instead of the reasons these prospects may not buy a boat.

The 2026 Minneapolis Boat Show could have been a perfect storm of paralyzing negativity. Much of the responsibility of executing this year's manufacturers boat show booth fell on us.  As most of you might imagine, we are not as familiar with executing a boat show booth from start to finish. Robert Hoelscher, our Central Region Sales Manager, accepted this challenge and worked together with three surrounding dealers to create an incredibly welcoming booth. The booth featured 8 of our 2026 models (1 Ri265 50th LE, 2 Ri245s, 2 Ri230s, 1 Fe23, 1 Nv233, and 1 S240).

The 2026 Centurion & Supreme Minneapolis Boat Show Team included Faction Marine, Reeds Sunnyside Marina and Willey's Marine. This crew could have focused on a number of negative external forces that were way out of their control. Temperatures dropped lower than -30 and the news was reporting large downtown protests as well as looting. Show attendance was down by more than 40%. Just like Portland, interest rates are down, trade in values are higher and the industry as a whole is down double digits while the price of boats continue to rise.

Some how the entire MPLS Boat Show team stayed positive and looked for ways to accentuate Centurion and Supreme momentum. The three representing dealers prepared well ahead of time by making appointments with potential and existing customers to visit the boat show.

Willey's Marine hosted a New Year's celebration the weekend after the holiday, where they encourage their customers to come to the boat show. Willey's also sent their finance manager to the boat show so he could help all three dealers close sales. Nick was great! We had two Centurion Team Surfers, Tyler and Ava Stewart(and their family) in the booth who worked with Cade Lybeck from Faction Marine to create some really fun and engaging content from the booth. The booth itself was also set-up to be extremely welcoming with an obvious entrance and plenty of space between the boats, which were on the ground for great visibility. There were approximately 50 people in the booth going through boats on Saturday, which is the most I ever remember seeing in a Centurion & Supreme Boats booth at the Minneapolis Boat Show.

The MPLS Boat Show team chose to focus on manufacturing momentum in spite of the negativity that existed all around them. This effort generated two Centurion boat deposits and 6 more Centurion and Supreme boat deals that they are all confident will happen before summer. The conversations had were probably the most positive I have experience since working the MPLS Show with Centurion & Supreme Boats. The momentum for our brands was obvious.

Keep your foot on the gas of manufacturing momentum! Even in the face of adversity, momentum will continue to build your business.

Amy Mauzy
Vice President - Marketing and Brand Direction

by Taylor Manzanedo

President's Letter - January DNL

Dear Valued Partners,

Boat show season is here, and this is one of the most important moments of the year for all of us.

Boat shows are where customers touch the product, ask real questions, and decide which brands they trust. It is where excitement is created, deals are made, and momentum for the entire year begins. We recognize how much time, energy, and investment you put into preparing for each show, and we do not take that lightly.

Centurion and Supreme enter this show season from a position of strength. These brands are strong. The products are strong. And our dealer network is strong. The momentum we built together last year carries directly into this season, and we are confident in what you are putting in front of customers.

Our entire team is aligned and ready to support you throughout show season. When you are on the floor, you are not alone. From sales support to product knowledge to follow-up help after the show, we are here to help you convert interest into long-term success.

If there is anything you need from me or from our team to help you be successful at your shows, please reach out. Whether it is last-minute support, product questions, marketing needs, or post show follow-up, we want to be responsive and proactive partners.

Our focus remains clear. Build great boats. Support our dealers. Strengthen our partnerships. And continue growing Centurion and Supreme the right way.

Thank you for the effort, professionalism, and pride you bring to every show. Let’s keep the momentum going and make this boat show season a strong one.

God Bless,

Daniel Indelicato

President - Centurion & Supreme Boats

by Taylor Manzanedo

Manufacturing Momentum by Seizing Opportunities

Creating momentum for your brand from scratch is tough. It's kind of like Newton's Law of Inertia. An object at rest stays at rest, and an object in motion stays in motion. To get that object [your brand] moving you need to apply a lot of force [effort]. To keep that object [your brand] moving you need less [effort]. Hitch your brand to one that is already in motion and experiencing positive momentum to help you manufacture your own.

We have dealers who are seizing the opportunity that Centurion Boats momentum is providing right now to bolster their individual brands and ultimately sell more boats. Are you?

Wake & Water in Mooresville, NC took advantage of the fact that they would have a 2026 Centurion 50th Anniversary Limited Edition Ri265 in November to host an unveiling at their dealership.

Willey's Marine in McGregor, MN worked with the factory to arrange for the 2026 Centurion 50th Anniversary Limited Edition Ri265 that is being displayed at the Minneapolis Boat Show to be delivered to their dealership prior. They will unveil this new Centurion to their customers at their New Years Celebration in early January.

You may not have the opportunity to get a 50th LE Ri to your dealership, but you could host viewing party for Centurion's 50th Anniversary documentary or you could schedule remote walkthroughs of this unique Centurion with a dealer who has one.

There are opportunities for building your brand's momentum, seize them!

Amy Mauzy
Vice President, Marketing and Brand Direction

by Taylor Manzanedo

President's Letter - December DNL

Dear Centurion and Supreme Family,

As we close out the year, I want to take a moment to reflect on our time together at the National Dealer meeting in Nashville, TN. I want to personally thank you for the energy, engagement, and honesty you all brought to our dealer meeting.

Nashville was impactful for a simple reason. It was real. We had open conversations about the market, about where we are winning, and about where we need to be better. The feedback you shared was thoughtful, direct, and rooted in a shared desire to grow stronger together. Those conversations matter, and they are already shaping decisions we are making as we head into the new year.

What stood out most to me was the alignment in the room. Despite a challenging and changing market, there was a clear sense of confidence in our products, our brands, and our partnership. That confidence does not happen by accident. It is built through trust, consistency, and a shared commitment to doing things the right way for our customers.

Because of the feedback and enthusiasm coming out of the meeting, and due to popular demand, we will be returning to Nashville next year for our dealer meeting. We are already working on plans to make it even bigger and better than before, with more time together, deeper conversations, and an even stronger focus on helping you win in your markets.

As we move into 2026, our focus remains clear: build great boats, support our dealers at the highest level, protect profitability for everyone involved, and continue strengthening the Centurion and Supreme brands in the market. We are excited about what lies ahead and grateful to have such a strong dealer network alongside us.

On a personal note, I want to wish you and your families a Merry Christmas and a Happy New Year. I hope you are able to slow down, enjoy time with the people who matter most, and reflect on the wins from this past year.

Thank you again for your partnership, your trust, and your continued commitment to our brands. We look forward to a strong 2026 year together.

Daniel Indelicato

President – Centurion and Supreme Boats

by Taylor Manzanedo

Manufacturing Momentum with C.A.R.E.

Customers don’t care how much we know, until they know how much we C.A.R.E. When they know how much you care, the momentum starts to build. Many of you have heard me talk about C.A.R.E. before. Connection, appreciation, responsiveness, and enthusiasm, that combine to not only earn sales, but more importantly, create genuine relationships. When you create connection, show appreciation and are responsive to increase enthusiasm for your dealership as well as the Centurion & Supreme Boats brands, the momentum builds for us all.

Practice C.A.R.E.ing this Fall and watch the momentum build for your business.

Connection: True connection with another human being takes effort and hard work. This is the first step in establishing a genuine relationship with a potential customer or anyone for that matter. It is a real connection to a customer that will not only create one sale, but multiples and ultimately a relationship for life. Whether this potential customer is online or standing in your dealership you need to make the effort and do the work to create a genuine connection.

Appreciation: Connection continues to grow with appreciation and respect. As we make an effort and work towards establishing a relationship, we need to appreciate our differences and respect our potential customers for what inspires them. Not everyone is like us. We cannot project our wants and needs onto others simply because of our experience. For instance, just because we believe that the surf wave is the most powerful reason to buy a Centurion boat, doesn’t mean that is everyone’s trigger for the sale. We need to appreciate the fact that some customers’ reasons to buy could be opposite from our own.

Responsiveness: We need to seek first to understand, but once we do have that appreciation we need to act. We need to respond as quickly, completely and consistently as possible. For instance, if you don't have all of the answers to share with a prospect, commit to finding them and responding back as soon as possible. Responsiveness builds trust and without it the relationship is built on a superficial foundation that will crumble at the first challenge.

Enthusiasm: Sales have often been called “the transfer of enthusiasm.” The more you believe in what you are selling, especially your dealership, the more contagious the enthusiasm is to your potential customer. They will pick up on your enthusiasm and act on it. Your belief in your products should be demonstrated at every opportunity, but in an authentic way. For example, when you are touring a potential customer around your dealership take the time to engage them with other employees. Point out the benefits that those individuals bring to your dealership. This approach will show your enthusiasm for your team as well as show the prospect the benefit they will receive from buying a Centurion or Supreme from you.

C.A.R.E.ing is remarkable. Your customers will notice the amount of caring you illustrate and they will tell their friends. C.A.R.E. is another way you can manufacture momentum in your dealership.

Amy Mauzy
VP Marketing and Brand Direction

by Taylor Manzanedo