They say the only things certain in life are death, taxes… and now, tariffs? While we can’t do much about the first two, we are actively navigating the challenges of the third. Despite economic headwinds, inflation concerns, and ongoing market fluctuations, Centurion and Supreme have continued to stand strong, achieving both market share and unit growth in a declining industry.
The marine industry continues to face overall declines, with the ski and wake segment dropping from 9,684 to an estimated 9,000 units. While many brands are feeling the pressure of economic hardships, Centurion and Supreme have remained resilient, standing out as two of the few brands to achieve both market share and unit growth.
Despite industry-wide challenges, Centurion saw an impressive 6.4% increase year-over-year, while Supreme followed with a solid 4.0% growth. Meanwhile, other major brands experienced declines, with Malibu down 16.8%, Axis dropping 24.6%, and MasterCraft falling 10.6%. In a competitive landscape, our ability to not only hold ground but also gain momentum is a testament to the strength of our dealer network, the quality of our products, and the loyalty of our customers.
While economic pressures, tariffs, and inflation continue to impact consumer buying power, we are strategically navigating these challenges with pricing strategies and promotions designed to keep sales strong. Your dedication to representing Centurion & Supreme Boats at the highest level is what continues to set us apart. Customers are responding to our boats’ superior performance, technology, and craftsmanship, reinforcing the strength of our brands even in uncertain times.
Looking ahead, we are beginning to see signs of stabilization in certain sectors. While I can’t definitively tell you what the future holds, I can tell you our company will remain committed to providing you with the tools, marketing support, and competitive programs needed to sustain this momentum. Together, we will continue to capture market share and drive success for both of our companies.
Thank you again for your dedication and partnership. Let’s keep winning together.
Daniel Indelicato
President – Centurion & Supreme Boats