When I look at the latest domestic registration numbers for the Wake Boating segment in Q3, Q4 of 2024 as well as January of 2025, I hear our walk-up song! We’re not walking up to receive an award. We moved up to #5 in the boat manufacturer ranking of unit sales in the United States, while Centurion has moved up to 5th in unit sales as an individual brand.
January SSI: R12 CY R12 LY R12 YOY %
Ski Wake: 8,811 10,115 -12.9%
- MasterCraft: 1,683 1,958 -14.0%
- Malibu: 1,581 1,940 -18.5%
- Nautique: 1,493 1,582 -5.6%
- Axis: 837 1,103 -24.1%
- Centurion 616 591 4.2%
Our walk-up song is not, “We are the Champions” because we are not interested in building the most boats. It’s not “Life in the Fast Lane” because we are not interested in building boats the fastest. It is “Movin’ On Up”, the theme song to the 80’s sitcom “The Jeffersons” because Centurion and Supreme boats are now being chosen among the top boat manufacturers in the water sports industry. 616 591 4.2%
To add to this incredible momentum, Centurion and Supreme Boats were the only two wake boat brands increasing market share for the last two quarters. Centurion is still up by 4.2% in January, while all others are down. The thoughtful partnership-based decisions we have made over the last two years are manufacturing the increased momentum that is elevating our brands even in a challenging market.
My favorite part of our walk-up song is, “Now we’re up in the big leagues, gettin our turn at bat. As long as we live it’s you and me baby. There ain’t nothing wrong with that! Well we’re moving on up…” It’s “you” the dealers and “me” the manufacturer who are helping all of us climb this ladder of success. We will continue to be an excellent steward of your partnership and trust by continuing to manufacture momentum along with the World’s best waves wake and ride!
Amy Mauzy
Vice President of Marketing and Brand Direction