Creating momentum for your brand from scratch is tough. It’s kind of like Newton’s Law of Inertia. An object at rest stays at rest, and an object in motion stays in motion. To get that object [your brand] moving you need to apply a lot of force [effort]. To keep that object [your brand] moving you need less [effort]. Hitch your brand to one that is already in motion and experiencing positive momentum to help you manufacture your own.
We have dealers who are seizing the opportunity that Centurion Boats momentum is providing right now to bolster their individual brands and ultimately sell more boats. Are you?
Wake & Water in Mooresville, NC took advantage of the fact that they would have a 2026 Centurion 50th Anniversary Limited Edition Ri265 in November to host an unveiling at their dealership.
Willey’s Marine in McGregor, MN worked with the factory to arrange for the 2026 Centurion 50th Anniversary Limited Edition Ri265 that is being displayed at the Minneapolis Boat Show to be delivered to their dealership prior. They will unveil this new Centurion to their customers at their New Years Celebration in early January.
You may not have the opportunity to get a 50th LE Ri to your dealership, but you could host viewing party for Centurion’s 50th Anniversary documentary or you could schedule remote walkthroughs of this unique Centurion with a dealer who has one.
There are opportunities for building your brand’s momentum, seize them!
Amy Mauzy
Vice President, Marketing and Brand Direction